In this episode of Women in B2B Marketing, host Jane Serra speaks with Georgiana Laudi, Co-Founder and CEO of Forget the Funnel. Gia shares her career journey and discusses the importance of customer-led growth in B2B marketing. She emphasizes the need for understanding customer experience, conducting regular customer research, and using data to inform marketing strategies. Gia also discusses the concept of product-led sales and growth, and the untapped potential in these areas.

Georgiana and Jane discuss:

The Concept of Forget the Funnel
Integration of Product Marketing and Customer Marketing
The struggle, evaluation, and growth phases
Customer-led Measurement and KPIs
How to leverage customer research to inform marketing strategies
The need for a centralized customer experience map
Converting leads into high LTV customers
Opportunities for product-led growth
Targeting the right audience for product-led strategies
Identifying the most appropriate customer experience and growth strategy
Getting outside of the marketing bubble

Key Links:

Guest: Georgiana Laudi - https://www.linkedin.com/in/georgianalaudi/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Forget the Funnel - https://forgetthefunnel.com/

42: Forget the Funnel: Focus on What Best Serves Your Customers - with Georgiana Laudi, Co-Founder & CEO at Forget the Funnel 44:46 Share

Women in B2B Marketing

Shownotes Transcript

42: Forget the Funnel: Focus on What Best Serves Your Customers - with Georgiana Laudi, Co-Founder & CEO at Forget the Funnel