In this episode of Women in B2B Marketing, host Jane Serra interviews Melissa Rosenthal, Chief Creative Officer at ClickUp. Melissa shares her journey from consumer-focused roles to B2B SaaS, emphasizing the importance of a collaborative team culture and a holistic approach to goals. Melissa also talks about her future, the importance of embracing discomfort, and the need for agility in a rapidly changing landscape.

Melissa talks through:

titles and their significance: Chief Creative Officer vs. Chief Marketing Officer
building a Strong, Differentiated, Memorable Brand
the misconception of overnight success
how ClickUp initially cast a wide net to reach a broad audience and gradually focused on specific personas to create targeted campaigns
her team's strategy behind their Superbowl ad
creating a cohesive brand identity
the importance of aligning with the company's vision and leadership
why taking Risks is necessary in Marketing
when, how, and why to go head to head against your competitors
how difficult situations can turn out to be blessings in disguise
the Competitive Advantage of Naivete

Key Links:

Guest: Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUp 50:23 Share

Women in B2B Marketing

Shownotes Transcript

41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUp