In this episode of Women in B2B Marketing, host Jane Serra interviews Michelle Golladay, the VP of Marketing at Daasity. Michelle shares her journey into B2B marketing, her experience working at IBM and an art gallery in London, highlighting the differences between large corporations and startups. Michelle also talks about her management roles and the challenges she's faced, emphasizing the importance of empathy and observing her own managers.

Michelle talks about:

the speed to impact and the availability of resources and mentorship in large corporations compared to startups
the significance of understanding budgets and managing people
how she learned through mentorship and personal experiences
three different management styles - which to emmulate and which to avoid
how to activate your clients as your best sales people
various types of asks that can be made of clients, and the need for strong relationships
different co-marketing activities that can be done with clients
the evolution of a good customer advisory board

Key Links:

Guest: Michelle Golladay - https://www.linkedin.com/in/michellegolladay/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Daasity: https://www.daasity.com/

33: How to Activate Your Clients As Your Best Sales People - with Michelle Golladay, the VP of Marketing at Daasity 45:53 Share

Women in B2B Marketing

Shownotes Transcript

33: How to Activate Your Clients As Your Best Sales People - with Michelle Golladay, the VP of Marketing at Daasity