** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! **

----

Listen to seasoned 20+ year marketing leader, frequent industry speaker, mentor, board member, and DEI advocate Sharon Harris, CMO, Digital Commerce at Ascential. From work-life balance to creating better connections via your marketing channels, Sharon turns our focus to the humans behind B2B Marketing - and our customers, prospects.

This enlightening episode is very timely with the current state of B2B, SaaS, and the overall economy. I hope it inspires you to take control of what you can and accept what you cannot.

Sharon shares inspiring takes on:

Her career path from investment banking to marketing leadership
The importance of storytelling in all depths of Marketing
Why she doesn't believe in work-life balance
Showing up authentically and fully in all aspects of your life
Creating a culture of collaboration
Her keys to a successful, productive, and balanced day
Creating content that is both informative and entertaining
Why we all need more levity in our lives right now
Finding opportunity through adversity - it's never the end, only a new beginning
Focusing on your accomplishments, not your setbacks

Key Links:

Guest: Sharon Harris - https://www.linkedin.com/in/sharon-harris/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Sharon's Recommendations:

Mastering Metail - https://podcasts.apple.com/us/podcast/mastering-metail/id1633426767

3 Years Ahead - https://podcasts.apple.com/us/podcast/3-years-ahead/id1646610100

A Dose of Black Joy and Caffeine - https://podcasts.apple.com/us/podcast/a-dose-of-black-joy-and-caffeine/id1626574207

Lighter by Yung Pueblo - https://www.amazon.com/Lighter-Connect-Present-Expand-Future/dp/0593233174

10: Embracing Levity and the Human Side of Marketing - with Sharon Harris, CMO, Digital Commerce at Ascential 41:22 Share

Women in B2B Marketing

Shownotes Transcript

10: Embracing Levity and the Human Side of Marketing - with Sharon Harris, CMO, Digital Commerce at Ascential