Apple likely wants to broaden its audience for Apple TV+ content, which has not been reaching enough viewers despite its quality. By making it available on Amazon Prime, Apple can tap into a larger audience and potentially attract more subscribers.
The iPhone 16 Pro's camera control feature is overly complex and not as intuitive as traditional camera buttons. It combines haptics, force sensors, and swipe controls, making it too fiddly and hard to learn for regular users. A simpler implementation, akin to pushing a button halfway for focus, would be more effective.
Meta's Ray-Ban sunglasses succeeded because they are less disruptive and more socially acceptable than Google Glass. Additionally, the cultural landscape has changed with everyone carrying cameras in their phones, making the idea of wearable cameras less jarring.
The cheaper Vision headset will use cheaper materials, have a slower processor, and won't feature the iSight feature (OLED display on the front). It is set to launch as soon as next year with a $2,000 price tag, which is still high but lower than the $3,500 Vision Pro.
Apple's approach involves giving senior executives special projects or less intense roles to keep them engaged and around to share their expertise. This is a form of senior executive retention that allows them to gradually disengage from high-pressure roles while still contributing to the company.
Since iOS 18, the responsiveness of AirPods Pro's adaptive mode to loud noises has significantly improved. The volume increases immediately in response to loud sounds, making the experience much better than before.
Apple believes that companies that show unshipped products are often in a position of weakness, trying to justify their existence. Apple prefers to focus on shipping real products rather than speculative demos, which they view as a sign of strength in their ability to deliver tangible innovations.
A cheaper Vision headset could attract more users and developers, helping to build a larger ecosystem for Vision OS. While the $2,000 price tag is still high, it lowers the barrier to entry compared to the $3,500 Vision Pro, potentially doubling the number of users.
Cultural acceptance has improved as people are more accustomed to cameras being ubiquitous due to smartphones. Ray-Bans are perceived as less disruptive and more socially acceptable than Google Glass, which looked more like cyborg-like technology.
This decision is part of Apple's senior executive retention strategy, allowing executives to step back from high-pressure roles while still contributing. It helps prevent brain drain and ensures that valuable knowledge and expertise are retained within the company.
What AirPods Adaptive mode is for, Apple's first immersive narrative film, tricky executive retention efforts, the Vision products roadmap, Apple TV+ goes to Amazon channels, and the trouble with iPhone 16 Camera Control.
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