cover of episode S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

2020/4/9
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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Shownotes Transcript

This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong…

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