cover of episode S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

2020/3/26
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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Shownotes Transcript

This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register.

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