cover of episode S9E09 - Search Parties: The Relentless Hunt For New Customers

S9E09 - Search Parties: The Relentless Hunt For New Customers

2020/2/27
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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Shownotes Transcript

This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.

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