cover of episode S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

2020/1/16
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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Shownotes Transcript

This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic…game plan.

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