This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game.

We'll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another the next that was such a flop, they sent the ad agency packing.

That's why they call it "Judgement Day" - because careers and accounts hang in the balance on Super Bowl Sunday.

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S6E05 - Judgment Day: Super Bowl Advertising 27:35 Share

Under the Influence with Terry O'Reilly

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S6E05 - Judgment Day: Super Bowl Advertising