cover of episode S4E06 - Marketing Hit Songs

S4E06 - Marketing Hit Songs

2015/2/8
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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Shownotes Transcript

Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the first 24-hour music video, to hiding lyrics in library books, to downloading a new album onto 500 million music libraries to the opposite strategy of issuing one, single copy of a new album, marketing hit songs has never had more interesting notes.

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