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cover of episode Marketing Pioneers (From the AOP Archives)

Marketing Pioneers (From the AOP Archives)

2022/8/20
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost insurmountable obstacles, and all of them changed our lives forever. Hosted on Acast. See acast.com/privacy) for more information.