Varun saw a gap in product teams understanding the 'why' behind their data, as insights were buried in unstructured feedback. His brother, an NLP researcher, convinced him of the technology's potential, and Varun saw the application in customer feedback analytics.
The success of Amplitude came from being customer-centric, maintaining a strong culture, and continuously improving based on customer feedback, which compounded over time.
He attributed it to a generation striving for success, standing out in a competitive environment, and an aspirational society with a large middle class and access to technology.
He believed that over-investing in customer success early on ensures customers have an incredible experience and provides valuable feedback to improve the product, which is crucial for a maturing product.
He felt confident about the idea in the last year, as advancements in large language models replaced their homegrown AI models, making their vision more achievable and timely.
New York was chosen because it is three hours closer to India in terms of time zone, allowing better collaboration with the engineering team. Additionally, Varun was energized by the vibrant atmosphere of New York.
He would advise his younger self to be more adventurous in decision-making, take bold bets, and believe in his own capabilities.
This week's guest is Varun Sharma, CEO and co-founder of Enterpret.
Varun's journey to founding Enterpret began at Amplitude, where, as employee 15, he helped scale product analytics for startups to Fortune 500s. During this time, Varun identified a major gap: product teams knew what was happening with their data but not the why. The solution? Insights were buried in unstructured feedback—messy, inconsistent, and impossible to scale. Today, Varun and his team at Enterpret help companies like Canva, Notion, Vimeo, and Strava turn feedback into actionable insights, empowering teams to drive growth and build products users love.
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