This week's guest is Paul Albert. Paul has grown his career through software sales starting as a SDR in the early 2000's before SDR was a standardized term. He's progressed his career though multiple start ups and scale ups. A Canadian by birth he moved to the UK to set up operations for then Vision Critical (now Alida) where he made the most important cold call of his life, the one where he met his partner and mother of his two kids.

Paul has held leadership positions at Vision Critical, Zappi, Freespee and has now embarked on the mission to scale Payhawk into a world class customer facing organization.

He is a strong believer that we are entering the golden age of sales. This is evidenced by the domination of the subscription model which fundamentally needs to be customer centric to ensure maximum CLV. An avid learner who loves to teach and empower teams to become the best version of themselves, each and every day.

Paul resides in a small village in South Cambridgeshire with his wife, two daughters and Malamute, Loki.

You can connect with Paul on LinkedIn at https://uk.linkedin.com/in/paulalbert

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#141: What to Consider (and Top Mistakes Made) When Going to Market in Europe Vs. North America and 3 Effective Ways to Deal With Unrelenting Sales Stress With Paul Albert 15:19 Share

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#141: What to Consider (and Top Mistakes Made) When Going to Market in Europe Vs. North America and 3 Effective Ways to Deal With Unrelenting Sales Stress With Paul Albert