Ring has grown rapidly due to its video doorbells and security cameras becoming nearly ubiquitous, with over 10 million units installed. The company’s focus on reducing anxiety and its integration with Amazon’s ecosystem have made it a stable and appealing choice for consumers.
Ring’s new AI search feature allows users to search through their camera footage for specific moments, such as identifying people, animals, weather events, or actions like running or dancing. It works similarly to searching on YouTube but is limited to Ring’s video library.
The AI search feature struggles with distinguishing between similar objects or actions, such as mistaking a golden retriever for a blonde woman or failing to differentiate between car models. It also restricts certain search terms deemed harmful or inappropriate.
Ring has not pursued facial recognition due to potential privacy concerns and ethical considerations. However, the company has not ruled out the possibility of implementing it in the future if there is sufficient user demand.
Ring previously facilitated easy sharing of footage with law enforcement through its Neighbors app, allowing police to request footage without a warrant. However, under new leadership, Ring has scaled back these partnerships, though it still complies with legal requests for footage.
Ring plans to expand its focus to small and medium-sized businesses by introducing a business-focused subscription plan. This will include features to help businesses manage multiple locations and employee access, potentially increasing its market reach significantly.
Amazon has largely left Ring to operate independently, with its own branding and leadership. However, Ring’s profitability and integration with Amazon’s ecosystem, including AWS and other Amazon-owned security brands like Blink, have strengthened its position in the market.
Amazon Sidewalk is a low-power, long-range Wi-Fi network that uses a slice of a user’s home Wi-Fi to provide connectivity to devices like Ring doorbells. It allows devices to communicate over greater distances and is used by delivery vehicles and public services, though it is enabled by default and raises privacy concerns.
The AI search feature is available to users who subscribe to Ring’s Home Pros plan, which costs $20 a month or $200 a year. This is the most expensive of Ring’s three subscription tiers and is required due to the high computing power needed to support the AI functionality.
Ring cameras have come a long way. Since the security camera brand launched 11 years ago, its video doorbells and cams have become vigilant, constant surveyors of patios, porches, and vestibules everywhere. Amazon now owns the company, and has ushered it through controversies over privacy concerns, incidents of vigilantism, and the company’s cozy relationship with law enforcement. The drama has not slowed growth; over 10 million Rings have been installed, and the cameras currently blanket our urban and suburban landscape, filming the movements of you, your family, and any strangers who wander near your door.
That makes for a lot of video to sift through if you're trying to find something important, like whether or not a delivery was made, or what time your kids left for soccer practice. That abundance of footage is why Ring cameras, along with many other consumer products right now, are getting some AI-powered capabilities. Ring’s software update helps users search for specific moments their cameras may have captured.
This week, WIRED senior writer Paresh Dave joins the show again to talk about the evolution of Ring—how the security cameras have become nearly ubiquitous security tech, and what the future holds now that they’re being infused with AI.
Show Notes:
Read Paresh’s story about Ring’s AI updates). Read WIRED’s guides to the best **indoor **)and **outdoor **)security cameras. Read more about all the data Ring collects) from its users and why we recently stopped recommending Ring cameras) for a couple of years.
Recommendations:
Paresh recommends getting a Sling TV) subscription from Dish to watch live sports. Mike recommends searching for decoy security cameras you can install if your landlord requires you to put up a security camera. Lauren recommends the streaming shows Nobody Wants This) and Killing Eve). Both are on Netflix.
Paresh Dave can be found on social media @peard33). Lauren Goode is @LaurenGoode). Michael Calore is @[email protected]). Bling the main hotline at @GadgetLab). The show is produced by Boone Ashworth (@booneashworth)). Our theme music is by Solar Keys).