Episode 286: Experience-led Branding with Doug Hughmanick

2024/9/6

UI Breakfast: UI/UX Design and Product Strategy

AI Deep Dive AI Chapters Transcript

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Doug Hughmanick

Jane Portman

Topics

Doug Hughmanick 认为体验主导的品牌设计是从核心数字体验出发，例如应用程序或物联网设备的交互设计，再扩展到营销材料和广告等其他方面。这种方法强调在数字环境中创建无摩擦的、引人入胜的用户体验，并通过运动设计来增强用户体验和提升品牌形象。在设计过程中，文案写作与视觉设计同等重要，需要同步考虑，以确保品牌形象的一致性。他还强调了用户测试的重要性，以及在设计过程中打破常规、进行实验的重要性。 Jane Portman 则提出了关于用户测试、运动设计学习以及如何保持项目独特性等问题，并引导 Doug Hughmanick 阐述了 ANML 公司的设计流程、客户合作方式以及设计灵感来源等方面。 Jane Portman 探讨了体验主导的品牌设计方法，并与 Doug Hughmanick 共同探讨了该方法的实践应用。她关注了用户测试、运动设计在设计流程中的作用，以及如何处理类似项目以保持其独特性等问题。

Deep Dive

Chapters

Doug Hughmanick's career path, starting from graffiti art to graphic design and eventually founding ANML, a successful agency focusing on experience-led branding for major brands. He discusses the evolution of ANML's work from web design to apps and emerging technologies.

Shownotes Transcript

How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R) in your favorite podcast app, and follow us on iTunes), Stitcher), or Google Podcasts).

Show Notes

ANML) — Doug’s company
Awwwards)
Follow ANML on Instagram) and LinkedIn)
Follow Doug on Instagram)

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