Musk’s million dollar giveaway
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Elon Musk is giving away prizes to compel people in swing states to register to vote. Not that one, the Elon one. So every day between now and the election, we'll be awarding a million dollars starting tonight.

One million dollars. It's fun, but is it OK? The Justice Department sent a letter to Musk's super PAC warning that giveaway may be illegal. Federal law prohibits paying people to register to vote. On Today Explained, Elon Musk is barnstorming for Donald Trump. What does he want out of it? The idea that he might be...

You know, on a friendly term with the White House and being given some kind of role in cutting regulations he doesn't like that could kind of keep him from doing what he wants to do in business. That's incredible power.

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About a year ago, two twin brothers in Wisconsin discovered kind of by accident that mini golf might be the perfect spectator sport for the TikTok era. Meanwhile, a YouTuber in Brooklyn found himself less interested in tech YouTube and more interested in making coffee.

This month on The Verge Cast, we're telling stories about these people who tried to find new ways to make content, new ways to build businesses around that content, and new ways to make content about those businesses. Our series is called How to Make It in the Future, and it's all this month on The Verge Cast, wherever you get podcasts. You're listening to Today Explained. Tim, can we have some fun? People rarely accuse me of being fun. Ha ha ha ha ha!

Tim Higgins is a business columnist for The Wall Street Journal, and he has to have at least some sense of humor because his beat is media and technology, but mostly... We like to say that I write mostly but not entirely about Elon Musk, his companies, his rivals, the world he lives in. These days, I'm writing a lot about what he's doing in politics. I just got back from...

from Pennsylvania where I was on the campaign trail with Elon Musk, which is an odd place to be because he's not a politician. Well, I mean, I have been red-pilling my friends like crazy lately. Elon has been in Pennsylvania with a mission of trying to register as many people to vote as possible and get out and vote early. There was a deadline earlier this week to register to vote in that state. You've got to just be active.

It's part of a broader effort he has going in the battleground states to register people to vote. Really, the goal would probably be to try to turn out Republicans in his broader effort to get Donald Trump reelected to the White House. But...

Really an intense ground game in the days leading up to that Pennsylvania deadline, really trying to bring a lot of attention. And, you know, wherever Elon goes, there's a lot of attention, but even more attention when he starts holding town hall meetings in cities across the state.

hitting on that idea that get out there, register to vote, vote early. He has kind of a message that he's concerned about voter fraud. And the way to counter that is to just have the margin of victory so big that it can exceed any sort of cheating that may take place. So we've got to aim for just a massive margin. That's the key. What is an Elon Musk town hall like? This guy is a businessman, not a politician. And on top of that, if we're being honest...

He's kind of odd, right? And so this is not like Mitt Romney holds a town hall. This, I imagine, is something a bit different. What's it been like being there? I will say that in a previous life, I was a political reporter and attended a lot of political events and a lot of campaign stops. And in a lot of ways, an Elon Musk position.

political event is like a major politician. Hundreds of people would show up, line up, very excited to hear what he was going to say. But in some ways, it was less scripted and more authentic than you might hear from a typical Washington, D.C. politician. I don't actually have any, like, as you can see, there's no teleprompter or anything. I'm just like, what should I say next? I don't know. Ha ha ha ha.

People were very excited to talk about and hear about his business acumen, the things that he has done, but also hear how he might be involved in a Trump administration, how he might bring his strengths and his experiences to government. When you cut the government spending and you have a stack of all these deregulations, can you live stream on X and use not a flamethrower and burn that to the ground? Yeah. Yeah.

You know, there's this idea that he's going to help reduce the size of government. He's going to slash spending. And I heard from a lot of potential voters, a lot of voters at Elon's events, excited at the prospect of Elon Musk taking his cost-cutting ways that we saw at Twitter turned X to government. I think a bonfire of nonsense regulations would be epic. Yeah.

There is some billionaire populism flowing through Elon Musk's veins, and his delivery and his seeming authenticity of the way he talks really appeals to a certain group of people. The question is...

Will that excitement and that enthusiasm translate into the voting booth? Will he get these young people in places like Pennsylvania to turn out for Trump? And that's that's the gamble here. He is trying to bring his attention getting capabilities back.

to places like Pennsylvania and other battleground states to get out the vote for Donald Trump. And he's doing it in part with a lottery. Can you tell us about the lottery? Well, this is an interesting. So I was in Harrisburg Saturday night when he surprised the audience. Hi, everyone.

There was more than a thousand people gathered at this modern church building to hear him talk. And he starts off, his stump speech typically goes for about 10 minutes, but it was different this night. In fact, it was a little awkward to begin with because something seemed to be going on. So I have a surprise for you, which is that we're going to be awarding a million dollars

to randomly to people who have signed the petition every day from now until the election.

And so it started, the effort started off in Pennsylvania, but has expanded to other battleground states that he's operating in. And the idea, according to Elon, is to put attention on his efforts to get people to sign this petition. You know, one of the challenges we're having is like, well, how do we get people to know about this petition? Because the legacy media is one report on it. You know, not everyone's on X. So...

So I figure, how do we get people to know about it? Well, this news, I think, is going to really fly. What does the petition actually say?

It's very simple. It says basically you support the First Amendment and the Second Amendment. It's not lengthy. The big thing here is it's part of his broader effort to get people to register. You have to be registered to vote to sign the petition. So in a lot of ways, if you were on the fence or you haven't been registered, all of a sudden you have this kind of incentive to do it because, hey, you might –

win the lottery, the Elon lottery. But one of the big things here that Elon has been really vocal about is getting people signed up to vote in these places, trying to bring, you know, kind of a red wave come November. How many people have won the lottery? And do we know anything about them? They tend to be Trump supporters. The most recent one was very excited.

- Elon, thank you so much for everything that you've done to support free speech and stand up for the Constitution and everything that it stands for.

When in Harrisburg, the first guy that was called up, you know, he seemed just tickled to death. So wait, do you want to say anything? Yeah, yeah. Yeah, go ahead. Thanks, Elon. This is great. I'm really ecstatic. I want to congratulate you on your rocket catch last week. Big curveball. I saw a great video. It was one of the other winners. It was a woman who,

And she got a big check. It was like Ed McMahon. Your wealth and responsibility you are using to save speech. And we just all appreciate it. We really do. So thank you so much.

All right. So question arises from the lottery, which is, hey, wait a second. Is this legal? Well, that's a very good question. And one that there's not agreement on. Election law specialists are essentially divided about whether this $1 million giveaway is legal since it's

it's essentially providing an incentive to register to vote, right? You know, so that might be the loophole. That might be the way that Elon can do it because you have to remember that it is a federal crime to pay people with the intention of inducing or rewarding them to cast a vote or get registered to vote. You know, so the nuance here could be that

Elon is just giving this money for signing his petition. And, you know, in a lot of ways, it's kind of classic Elon Musk. You know, as a businessman, he is always kind of conducting himself in ways that are untraditional. And people sometimes complain about it. And he figures out a way to do things that people say aren't possible or shouldn't be done the way they are being done. And that's kind of some of his magic. Yeah.

Now I'm going to ask you, because you've been on the trail, you've been watching, you've been observing. Do you think that this stunt helps Donald Trump? I can't say. Ultimately, the proof will be in the pudding, so to speak. You know, there's a lot of theatrics that are going on right now. And it's drawing attention to Trump. It's drawing attention to Elon Musk.

And that can be a good thing. You know, I mentioned that I, you know, in my previous life was a political reporter. And I think about some of the lessons that I had as an early cub reporter in Iowa during the Iowa caucuses chasing around Howard Dean, who, as you recall, seemed like the guy who was going to win. You know something?

Not only are we going to New Hampshire, Tom Harkin, we're going to South Carolina and Oklahoma and Arizona. And it was in those final days that I was really impressed with the... There's so many people coming, so much enthusiasm around him, except those people didn't caucus. And John Kerry won. And we're going to Washington, D.C. to take back the White House! And it's just a reminder that...

You know, sometimes these surrogates, sometimes the people around the situation are super excited, but really at the end of the day, it doesn't matter unless the people turn out and vote. And one of the things that's different here about Elon as a surrogate is that he is putting time and resources into that ground game and trying to turn people out to vote. So it's not just about...

creating excitement. It's also about turning that excitement into action. But still, at the end of the day, you know, you got to get the votes. And so we'll see if it really matters or if it really worked. That was The Wall Street Journal's Tim Higgins.

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It's Today Explained. We're back and back to back and wall to wall with The Wall Street Journal today. Dana Mattioli is the journal's senior reporter on tech investigations. And I am the author of The Everything War, Amazon's Ruthless Quest to Own the World and Remake Corporate Power. So the assumption is that Elon Musk with this lottery is trying to help Donald Trump. What is the thinking there? How could this help Trump?

Well, for one, this creates this media maelstrom. The world's richest man has an idea to engage registered voters. Cold, hard cash. And he's putting his money where his mouth is. Elon's on that stage, jumping around, skipping like a dipshit on these things. You know it.

It's all over the news. And this is great media for Donald Trump's campaign. So that's one thing at a time where both candidates are furiously fundraising to get on airwaves, to get on TV, to get on podcasts. Right. So it's helpful in that way. Also, you know, what happens to the emails that are put into this petition? I'm sure they're being targeted with Trump rhetoric.

He set up a super PAC to help Donald Trump. The lottery is part of that. It's called America PAC. Just to start, remind us what a PAC is exactly. Yeah, a PAC is a political action committee. It's a way for donors to donate lots of money to election efforts for candidates. You know, for average citizens that are donating to a campaign, you tap out at a certain level of spending that you can't give more than a stated amount. For

For PACs, you're able to give much bigger sums. That's why you often see billionaires being part of these PACs. So Elon Musk started this over the spring. He had a bunch of vendors to his house in Austin, and he told them that he wanted to create a red wave of voters for Donald Trump.

And from there, he got some of his friends that are also wealthy people to donate money to get the pack off the ground. But interestingly, at that time, he did not want to be the face of this pack. He got his wealthy friends to donate to it so that it could get up and running. But he didn't want to donate to it until after July 1st so that he wouldn't show up on the federal filings for the pack over the summer. The

The goal of the PAC is mostly to get Trump reelected, but they are getting involved in some GOP down-ballot races as well.

As of the most recent filings, Elon had contributed $75 million to it, which is an exorbitant sum. They also have other outside donors as well. But his portion of that is $75 million. So he, by and large, has funded most of the expenditures. And that's before they announced this million-dollar-a-day lottery, which he's funding as well, which is pretty substantial in terms of spending, too.

In what other ways, other than money, is Elon Musk supporting Donald Trump? Well, Musk has one of the biggest microphones there is. This is a very well-respected CEO. He sort of has this rabid fan base, which is uncommon in corporate America. I think most average Americans couldn't name the CEO of General Electric or Exxon, but everyone knows Elon Musk. He's well-regarded, especially in the Valley. On Exxon, he's got 200 million followers. So he tweets...

several times a day. He's very prolific on his own website. He often is tweeting in support of Donald Trump. He often criticizes Kamala on the website. You know, over the summer, he hosted this town hall with Donald Trump that had millions of people tune in. So he's been a very vocal advocate for Trump. And also he's trying to convert a lot of his

historically left-leaning Silicon Valley CEOs and VCs over to Trump's side. I think a lot of people saw legitimacy in backing Trump after Elon came out in support of him after that assassination attempt in Butler, Pennsylvania. I've not been politically active before, and I'm politically active now because every instinct that I have tells me that this is a fork in the road of destiny.

Where else do we see Elon Musk's money in Republican politics? Interestingly, behind the scenes, he's been this mega donor. At the Wall Street Journal, we were able to uncover a lot of the dark money that he's committed to Republican causes. We were able to learn that in 2022, for instance, two years ago, he gave $50 million to a very incendiary ad campaign that ran right before the midterms.

Stop the radical left-wing love affair with criminals. Stop the insanity. This was for an ad campaign run by a group called Citizens for Sanity that was backed by Stephen Miller, who of course was the

Trump immigrations are during his first term. And these ads were a mystery to a lot of people. They were really explosive. They centered around really divisive issues like immigration and crime and transgender children. And we were able to find out that Elon was a big financial supporter of that.

Also, interestingly, we were able to learn that in 2023, Musk secretly gave $10 million to Ron DeSantis. And that was his first choice here. He was really all in on DeSantis before him. So, you know, those are two areas that we've seen him involved. We also saw him get involved in local races. We broke a story that Elon quietly funded a more moderate Democrat candidate.

in the primaries for Austin's district attorney because he thought the person who was running against him was too progressive and he didn't want the other person to win. So there's lots of ways that Elon has been secretly moving his money and he hasn't wanted his name attached to it.

Big money in politics is, for better or worse, a very natural part of American politics these days and has been for a while. People might say, well, Bill Gates and Warren Buffett, they, you know, they choose their candidates, too. What is different, if anything, about the way Elon Musk and his money are operating in this campaign? I mean, that's right. This happens on both sides of the aisle. I mean, there's George Soros with the Democrats. The New York Times just broke that Bill Gates has given $50 million to Kamala's campaign behind the scenes also. And dark money is...

It's a very popular way that billionaires move their money because...

If you think about the CEOs of publicly traded companies, it could be dicey to come out publicly in support of a candidate who then doesn't win. People might fear retribution from whoever does win, or you might anger your workforce who might vote differently than how you come out. What's different here is that I think Elon has come out almost in a rabid way. You don't see Bill Gates getting on stage with Kamala, jumping up and down and going to rallies and doing stump speeches, holding court in Pennsylvania and door knocking, right? Like,

What Elon's doing is above and beyond that. And mind you, this is a man that runs six companies. I mean, ostensibly, he shouldn't have time for this, which makes one wonder what Elon Musk wants.

wants out of this. So Donald Trump has talked about him running something called a Government Efficiency Commission. What is that? This is something that they were spitballing during that ex-town hall over the summer. I'd be happy to help out on such a commission if it were formed. Well, you, you're the greatest cutter. I mean, I look at what you do. You walk in and you just say, you want to quit? They go on strike. I won't mention the name of the company, but they go on strike and you say, that's okay, you're all gone.

You're all gone. So every one of you is gone and you are the greatest. You would be very good. Oh, you would love it. Elon has said and complained about all of the red tape in Washington, all of the waste at some of these government agencies. And he said that he'd be willing to help

some of that, you know, if Trump were to be in office. You know, it's sort of shocking, but I think there's something like 428 federal agencies. That's almost two agencies per year since the founding of the country and more being created. And so I call this like sort of strangulation by overregulation. And this is crazy. And we have seen him do this in other places. If you think about what he did when he acquired Twitter,

Immediately, he did mass layoffs. He cut most people from Twitter to the point where people thought that the website would crash and just fail. And he was able to wring out efficiencies. And he...

ostensibly wants to apply that same sort of logic to government agencies where, you know, there's concerns about the deficit and overspending. And Elon does seem pretty interested in this. He's tweeted about it. He's spoken about it. This would probably be more of an informal role, I'd imagine, because if he were to have, you know, some sort of cabinet position, you have to liquidate your stock. And, you know, so I think there's only upside for Donald Trump having someone like Elon supporting him so vocally.

Is there anything else within government that Elon Musk has indicated he might be interested in? Sometimes I think, does this guy want to be president? Well, he can't be president. He was not born in the United States. But when we look at what his ambitions are, he's still fairly young. He's got another generation if he's really interested in politics. Where do you think he might be heading? I'm not sure if I could see him in a bureaucratic role. I have no problem being hated, by the way. I hear you. Hate away.

But if you think about some of the things he's griped about, like government waste, it makes sense that this would be appealing to him, this efficiency role. You know, we reported back in May that Trump had floated to him an informal advisory role. So this has been in the works for some time. Come on up here, Elon. He created the first major...

American car company in generations and his rocket company is the only reason we can now send American astronauts into space. Come here. Take over, Eladius. Take over. That was The Wall Street Journal's Dana Mattioli. Today's episode was produced by Victoria Chamberlain and Amanda Llewellyn. It was edited by Miranda Kennedy and fact-checked by Laura Bullard. Patrick Boyd and Andrea Christen's daughter are our engineers. I'm Noelle King. It's Today Explained.

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