Fiona Mckinnon joins the latest Techmap podcast to talk about the evolving world of programmatic advertising. Fiona has a wealth of experience from across the publishing, advertising and ad tech landscape, which she draws on as we talk through changing business models for publishers and agencies, the impact of digital on creativity, marketing attribution, the use of data, moving digital advertising in-house and the future of the ad tech landscape. We cover a lot of ground, so you might want to contact Fiona directly to get into the details... www.turn-left.co.uk.
