In today’s episode I want to talk about greenwashing. Let’s discuss the definition, some examples of greenwashing, what the consequences of greenwashing are, and how to identify it!

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Vocabulary

Sustainable (adj) - causing, or made in a way that causes, little or no damage to the environment and therefore able to continue for a long time. The website encourages sustainable fashion through swapping.
Environmentally friendly (adj) - not harmful to the environment, or trying to help the environment. We will use environmentally friendly energy sources.
Marketing (n) - a job that involves encouraging people to buy a product or service. He would like a career in marketing.
To mislead (v) – to cause someone to believe something that is not true. He has admitted misleading the police.
-Conscious (suffix) – used after nouns and adverbs to mean “knowing about and worried about a particular thing” or “thinking that something is important” We appeal to health-conscious consumers.
Biodegradable (adj) – able to decay naturally and in a way that is not harmful. Biodegradable packaging helps to limit the amount of harmful chemicals released into the environment.
Certification (n) – the act of providing an official document as proof that something has happened or been done Fairtrade is a certification that guarantees producers in the developing world are paid a fair price for their crops.
Consumer (n) – a person who buys goods or services for their own use The new rates will affect all consumers, including businesses

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