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cover of episode 59. From Dreaming to Doing: How We Set and Achieve Goals

59. From Dreaming to Doing: How We Set and Achieve Goals

2022/5/24
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques

Chapters

Szu-chi Huang discusses her broad interest in motivation, stemming from her experience in advertising and extending to various areas like donor motivation and technology's impact on motivation.

Shownotes Transcript

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang), an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment—and how communication connects them all.

Think Fast, Talk Smartis a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication.

Show Notes

"How Pursuit of the Same Goal Can Turn Friends Into Foes)," Stanford GSB Insights

"Step by Step: Sub-Goals as a Source of Motivation)," Faculty Research: *Organizational Behavior and Human Decision Processes *

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