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cover of episode 11. The Science of Influence: How to Persuade Others And Hold Their Attention

11. The Science of Influence: How to Persuade Others And Hold Their Attention

2020/5/21
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques

Chapters

Engagement is crucial for persuasion as it determines how much attention people pay to a message. Techniques to increase engagement include making the message relevant, indicating that audience input will be requested, and using the word 'you' to address the audience directly.

Shownotes Transcript

We’re constantly bombarded with competing images, messaging, and bids for our attention. That's why as communicators, it’s increasingly important to know what engages people.

In this episode of *Think Fast, Talk Smart, *Matt Abrahams speaks with Stanford GSB Professor Zak Tormala about the subtle ways you can structure your speech to get people to pay attention. “It’s not really about tricking people into doing what you want,” Professor Tormala says. “It’s more about understanding the factors that actually engage people or open them up to your idea and maybe get them to see something a little bit differently.”

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