Main talking points include:

Conversion Rate Optimization (CRO): Importance of optimizing websites to help users take desired actions (leads, sales, etc.).
CRO and SEO Link: Driving traffic through SEO is ineffective if visitors can’t convert due to website issues.
Common CRO Mistakes:
Broken contact forms or inquiry forms.
E-commerce checkout issues (not verifying if payments go through).
Missing or unclear calls to action (CTAs).
Long mobile pages with CTAs buried at the bottom, requiring excessive scrolling.
Broken links, particularly in key areas like footers.
Usability Checks:
Regularly test websites, even on incognito browsers, to catch errors like broken images or caching problems.
Look for broken forms, payment issues, or email issues that might hinder conversions.
Proactivity: Regularly checking for issues even after a site goes live, especially for maintenance clients.
Mobile Experience: Consider how the site is experienced on mobile devices, ensuring that key actions like CTAs are accessible early on the page.
Analytics: Using tools like Google Analytics to identify high exit rates or bounce rates on key pages, which may point to usability or CRO issues.
Value of Small Fixes: Fixing even small issues (like broken links in a footer) can result in significant improvements in traffic and conversions.
Client Communication: Keeping clients informed about ongoing checks, testing forms, and being proactive builds trust and strengthens the relationship.
Importance of Detail: Small details often overlooked, like unchecked form errors, can have large impacts on user experience and site success.

031 - Taking A Look At Your Client's CRO 35:31 Share

The WP SEO Show – Demystifying SEO for WordPress Websites

Shownotes Transcript

031 - Taking A Look At Your Client's CRO