Matt is joined by Bloomberg’s Ashley Carman to discuss the state of the podcast industry and its struggle to reach profitability despite its growth. They talk about the murky metrics for success, the era of companies going “all in” on celebrity podcasts, the comedy podcaster boom, Spotify vs. Apple vs. YouTube, and the rise of the video podcast. Matt finishes the show with a prediction about the future of streamer bundling.

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Host: Matt Belloni

Guest: Ashley Carman

Producer: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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The Murky Metrics of Podcast Success 32:25 Share

The Town with Matthew Belloni

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The Murky Metrics of Podcast Success