Matt is joined by Bloomberg’s Lucas Shaw to discuss his report about Apple planning to get into the theatrical business in a big way, with the company planning to spend $1 billion to make and release movies in theaters. They break down Apple’s rationale, partnering with traditional studios for distribution help, its commitment to making movies with top-level talent, and whether or not this will help build the Apple TV+ brand.

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Host: Matt Belloni

Guest: Lucas Shaw

Producer: Craig Horlbeck

Theme Song: Devon Renaldo

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Apple’s Billion-Dollar Bet on Movie Theaters 31:28 Share

The Town with Matthew Belloni

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Apple’s Billion-Dollar Bet on Movie Theaters