It started two years ago, when Elon Musk bought Twitter, now X. People fled the social media platform, citing a change in the algorithm and concerns over the unchecked spread of misinformation, conspiracy theories and hate speech. Following the US election and Musk's appointment to Donald Trump's team, millions more have departed - including The Guardian newspaper. So, does this signal a sea change in our social media habits? Or is this just a momentary tiff?

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The myth of the X exodus