Hundreds of institutions are looking to Coinbase as a trusted, publicly-traded exchange to create tailored crypto solutions for them. Now, as traditional finance firms begin to deploy capital into crypto services, Coinbase sees itself at the forefront of facilitating that institutional adoption.

“I think we're moving away from the designation of Coinbase as an exchange to being a much more complex organization,” said Coinbase's Greg Tusar, whose crypto brokerage startup Tagomi was acquired last year.

On this episode of The Scoop, Coinbase head of institutional sales Brett Tejpaul and head of institutional product Greg Tusar join for a discussion on Coinbase’s pace of growth to meet client demand and how the company is building itself into a full-scale prime broker.

“We're focused more on the future of finance and DeFi,” said Tejpaul of Coinbase's goal to combine its custodianship, exchange, brokerage and DeFi services for institutional clients. He went on to say that they have filled out some 250 requests for proposals from clients to build crypto products for their firms. The longest such RFP is a whopping 800 questions long, according to Tejpaul.

The execs also touched on Coinbase's role in growing retail interest in stablecoins and altcoins, citing how some 75% of clients own more than Bitcoin, 80% own some Ethereum and Tejpaul estimated that 50% of that group also own at least 5 or more cryptocurrencies.

The company is also focusing on growing its product base by creating a variety of familiar instruments for traditional finance institutions, which include providing means for institutions to gain sub-custody, tap into stablecoin utility to leverage DeFi protocols, and by creating capabilities for DeFi, smart contracts, and NFTs for broad institutional participation.

Episode 54 of Season 3 of The Scoop was recorded remotely with The Block’s Frank Chaparro and Brett Tejpaul, Head of Institutional Sales, and Greg Tusar, Head of Institutional Product, at Coinbase.

Listen below, and subscribe to The Scoop on Apple, Spotify, Google Podcasts, Stitcher or wherever you listen to podcasts. Email feedback and revision requests to podcast@theblockcrypto.com.

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Inside Coinbase's game plan to be a one-stop shop for Wall Street's biggest investors 46:34 Share

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Inside Coinbase's game plan to be a one-stop shop for Wall Street's biggest investors