I discuss the cognitive roadblocks that scientists erect when rejecting radical new theories, which in many instances eventually turn out to be true (including the awarding of Nobel prizes).
Campanario (2009) paper: https://link.springer.com/article/10.1007/s11192-008-2141-5)
Emily Rosa JAMA paper: https://jamanetwork.com/journals/jama/fullarticle/187390)
My forthcoming book The Saad Truth about Happiness: 8 Secrets for Leading the Good Life is now available for pre-order:
https://www.amazon.com/Saad-Truth-about-Happiness-Secrets/dp/1684512603)
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This clip was posted earlier today (June 19, 2023) on my YouTube channel as THE SAAD TRUTH_1586: https://youtu.be/AcJ5iMvQ2aU)
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Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.
