Shownotes Transcript
Ever had a prospect call your price “too expensive” when you present it to them? And another prospect accept it without negotiating… like it’s a bargain?
Well, that’s because people value things differently, and are willing to spend on what they think they will get more value from not less.
This is why knowing what value means to your clients and even more importantly, how to increase that value before their eyes is paramount to success. In this episode you’ll discover the two types of value and what they both mean to your clients… and how you can increase it to get a better price for your services.
Enjoy!
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