What Good Employees Want and Building Your Personal Brand

Struggling to find the right team members for your practice? This episode dives into what makes top talent choose you—and how your personal brand can make all the difference.

Fresh off the success of hiring a senior client manager, I share the key learnings and strategies from the process.

You’ll discover:
→ Why alignment of values and goals is the foundation of successful hiring.
→ How to create an Employee Value Proposition (EVP) that attracts A-players.
→ The critical role of multiple touchpoints in the hiring process for senior roles.
→ Why showcasing your workplace culture online is non-negotiable.

I also explore:
→ How building a personal brand can help you attract both clients and team members.
→ The power of social media for accountants—and why only 1% are creating content.
→ Practical steps to start documenting your journey and building your online presence.

If you’ve been hesitant about putting yourself out there, make it your New Year’s resolution to start. Building a personal brand isn’t just for influencers; it’s for leaders like you who want to create opportunities and stand out in a crowded market.

Have feedback or want to share your journey? Send me a message on LinkedIn—I’d love to hear from you.

Enjoy the festive season and get ready to make 2025 your best year yet!

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#190 What Good Employees Are Looking For 15:19 Share

The Profitable Accountant Podcast

Shownotes Transcript

#190 What Good Employees Are Looking For