cover of episode No Mercy / No Malice: The Testosterone Election

No Mercy / No Malice: The Testosterone Election

2024/11/16
logo of podcast The Prof G Pod with Scott Galloway

The Prof G Pod with Scott Galloway

Key Insights

Why did Donald Trump win the election despite a close popular vote split?

Trump's campaign resonated with voters, particularly young men and their parents, by presenting a disruptive vision that promised to break the broken social contract in America.

What was the primary issue that drove voters in the 2024 election?

The economy and economic opportunity were the top issues, overshadowing other concerns like culture war topics.

How did social media contribute to the dissatisfaction among young people?

Social media notifications constantly remind young people that others are succeeding, amplifying feelings of inadequacy and shame.

What policy suggestions were made to address the economic struggles of young people?

Raising the federal minimum wage to $25 per hour, implementing a tax holiday for young professionals, and making education more affordable were proposed solutions.

Why is there a crisis among young American men?

Young men face issues of underemployment, lack of socialization, and economic instability, leading to feelings of isolation, desperation, and poor mental health.

How did Trump's campaign strategy appeal to young men?

Trump's campaign adopted a 'young bro' persona, embracing disruptive elements like rockets, crypto, and offensive humor, which resonated with young men seeking change.

What role did the social contract play in the election?

The social contract, which promised that hard work would lead to a better life for future generations, was broken, leading to widespread dissatisfaction and a desire for change.

Why did parents become single-issue voters in this election?

Parents, particularly mothers, became single-issue voters because they saw their children struggling, leading them to prioritize candidates who promised disruption and change.

How does the current social safety net contribute to generational conflict?

The social safety net prioritizes older citizens, with policies like Social Security and tax cuts for the elderly, creating a generational wealth transfer from young to old.

What impact did remote work have on young people's social lives?

Remote work reduced opportunities for young people to meet potential partners, contributing to delayed adult milestones like marriage and having children.

Chapters

The chapter explores how Donald Trump won the election by appealing to masculine aspirations, despite predictions that the outcome would be decided by a more aspirational vision of masculinity.
  • Trump won the popular vote and all seven swing states.
  • Voters embraced symbols of disruption like Tesla, Bitcoin, and Dogecoin.
  • Democrats were left bereft as voters motivated by bottling autonomy didn't show up.

Shownotes Transcript

Translations:
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I'm sky gallery, and this is no mercy, no mAlice. Young people were the epic of the political earthquake last week, the fall line masculine .

ity the test store election has read by George.

I believe the more interesting conversation than why SHE lost is how he won. We on the left try to comfort each other with the cold I E freezing comfort of. He barely won the popular vote, or wisconsin was decided by just thirty thousand people.

But the reality is Donald trump destroyed kala haris trump for the first time, won the popular vote and took at all seven swing states. IT was a political earthquake that rendered legacy media and knocking on doors as twenty th century relics. The aftershocks will be felt for the next four years and beyond, but we know where the epicenter was.

Despite a fifty one forty eight split in the popular vote, three quarters of americans agree on one thing we are on the wrong track. That's been the political reality for most of the century. High levels of dissatisfaction, resulting in a series of change elections.

The reason voters recognize that millennial and summer are as prosperous as their boomer and jan parents. One example, in one thousand nine hundred and eighty one, the median age of a homebuyer was thirty eight. Today it's fifty four.

The episode of the twenty twenty four political earthquake e wasn't immigration bottling autonomy or democracy IT was the social contract between amErica and its citizens. The contract is straight forward, work hard and play by the rules and youth. Children will have a Better life than you did for the first time in two hundred fifty years.

That contract has not held. During the earthquake, solid ground is an illusion. I learned this in one thousand hundred and seventy one when the silk quake e devastated los Angeles.

The movement of textor ic plates, usually just a few centimeters per year, goes unnoticed until they slip, releasing enough energy to rip apart the ground, benee's your feet. Tech tonic plates meet pressure builds and ultimately breaks apart at the fault line. If the epicenter of this election was america's social contract, the fault line was masculinity.

Before the election, I predicted the outcome would be decided by whoever presented a more aspirational vision of masculine ity. The reasoning was correct. The call was wrong.

Instead of seeing men as providers and protectors, voters embraced cyp to the u. Fc and hold hogan. Tesla bitcoin, a theoria and doge coin are up twenty nine percent, twenty five percent, twenty four percent and one hundred six percent, respectively.

Note the S M P is up nearly four percent over the same period. And we democrats were stood up, left bereft by voters motivated by bottling autonomy, who didn't show up. Trump was able to distance himself from the bodily autonomy issue.

Five of the seven states that voted for pro choice amendments split the ticket on the issue, polling the lever for the former president. AmErica elected president tea. Only the tea doesn't stand for trump, but test around how americans .

vote should .

be taken seriously regarding the direction of the country. But much of the rhetoric has been ugly and should not be ized. I receive a lot of emails from worried parents, particularly mothers, along these lines.

Quote, I have a daughter who lives in in chicago and works in P. R. And another daughter who is at pen, my son lives in our basement vapors and place video games unquote.

Young american men are in a crisis of under employment and under socialization soring college costs affect people regardless of gender, but since twenty eleven, the percentage of Young men enrolled in college has dropped from forty seven percent to forty two percent. Manufacturing jobs wants a ticket to the middle class. From men without college degrees have been off.

Shared housing is increasingly unaffordable. Nearly sixty percent of men aged eighteen to twenty four live with their parents, and one in five still live with their parents at thirty. Many manner, stuck, isolated, desperation and unproductive, proud to obesity, drug addiction and suicide, suspected the massage I, conspiracy theory and radicalization they make inadequate mates, employees and citizens.

An african proverb states, quote, the child who is not embraced by the village will burn IT down to feel its warmth unquote. When Young men are struggling, they and their parents vote based on an attribute. There is an issue that attribute this cycle was disruption.

These voters didn't vote for the party that believes the solution for Young men is to act more like women, or even traditional republicans. They opted for whoever would disrupt an amErica that's broken its most basic contract. As susy landy ster said, I choose violence.

The elector chose chaos. When parents see their kids hurting, they become single issue voters. From twenty twenty to twenty twenty four, trump gained fifteen points among eighteen to twenty nine year old men.

The mothers of Young voters, women ages forty five to sixty four voted for trump more than any other age group of women, and including women over sixty five, their fathers, men aged forty five to sixty four, voted for trump at a higher rate than any other male age group, except from an over sixty five who supported him by one percentage point more. The boys burn down the village to feel its warmth, and their parents gave them the matches. In April, I gave a ted talk about america's war on the Young.

The war is being waged on nearly every front, but one especially revealing battleground is our social safety net. If IT seems like we care more about senior citizens than our children, trust your instincts. Recall that we let the child tax credit expansion expire post pandemic.

Meanwhile, social security remains the third rail of american politics, with old people electing older people who vote themselves more money. To paraphrase war in buffet, there is a generational war in america, and my generation is winning. After a campaign where most of the oxygen was consumed by performance of pandering over culture war issues, voters reminded us that their number one issue is the economy.

AmErica is a platform that provides two things, the defense of our shores and citizens and economic opportunity. Everything else comes in a distant third. In a capitalist society, the fastest path to expanding and ting rights is simple.

Give people more money. When you put expanding rights ahead of increasing economic opportunity, you're treating the symptom, not the disease, in america. And this has not always been the case and should be celebrated.

Your opportunities are more a function of your economic weight class than your identity. Demographics are no longer destiny today in america. You'd rather be born non White or gay than poor.

Our spending priorities like in tlees tax policies like capital gains and mortgage interest deduction, and fiscal policies like bailouts of incumbent, are nothing but a transfer of wealth from Young to old. Compared to forty years ago, the average seventy plus year old is seventy two percent wealth are, and the average person under forty is twenty four percent less wealthy. In addition, social media notifications remind them two hundred ten times a day that everyone else is killing.

IT, the most noxious emission in amErica is not carbon, but shame the disease is simple to diagnose. Young people don't have enough money. We should treat the disease not with leaches like terf s and cocaine, like tax cuts for the wealthy, but treatments that are proven to work.

A few suggestions do the minimum. Seventy percent of minimum wage workers are between sixteen and thirty four. The fastest way to put more money in their hands is to give them a raze.

I believe the federal minimum wage should be twenty five dollars per hour. Ask what you can do for your country. Only eighteen .

percent .

of eighteen to thirty four year olds say they're proud to be in american. We should require or encourage one or two years of paid service for Young people. Service builds grit, carrotty connections and social conscience, IT heels, political divisions and restores faith in the country.

The left will cry, flashing the right communism, angering both extremes, is a toll for good policy, which generally appeals to the center rather than the fringes. Note, when the extremes agree is usually centered on reckless spending or antisemitism. Get fit.

J, F, K, chAllenged americans to improve their physical fitness. The president's physical fitness test emphasised performance, but IT was replaced by the presidential youth fitness program, which emphasized health. We should do both, as some studies have shown that physical strength and exercise are one point five times as effective as anti depression at battling depression.

Build baby, build. We have a shortage of affordable housing. One conservative estimates suggests we need to build three million housing units.

This isn't rocket science. Building housing at that scale would create more than a million jobs and generate billions in tax revenue. The private sector responds to incentives.

This should likely be done via a tax credit versus regulation. Nuclear option F D R S new deal, put millions to work building the hoover dam and learned a airport and bringing electricity to the south. Eyes and her's interest state highway system, a project of immemorable benefit for jobs and commerce, continues to pay dividends seventy years later.

Today, we need carbon free energy to combat climate change and fuel the AI revolution. Nuclear accounts for twenty percent of our total power output and half our clean energy. Increasing our nuclear output three x would likely create one point five million jobs.

Nuclear energy feels more masculine than than wind and solar. Unhopeful trumble, embrace IT. I R S yom, we should take a page from portugo and grant a tax holiday for eighteen to thirty five year rolls as a means of launching generation wealth transfer.

The portuguese government recognized the most talented Young portuguese had one thing in common, theyd left the country. The new tax benefits extend over ten years, including no taxation for the first year. The program is meant to help retain and attract Young professionals.

In the U. S. We have the most anxious and depressed Younger generation in history. The incumbent will pleaded complexity as a mystery CT from a simple solution, more prosperity, I E. money.

The program would not be that expensive as IT requires no increase in the administrative state in Young people, don't generate much tax revenue to begin with. Make education affordable. Again, nothing says we believe in you like education.

Some public universities offer free admission to students who meet minimum academic requirements. This should be the rule, not the exception. Any university that has an endowment over a billion that's not expanding its freshman class faster than population growth should lose its tax free status.

It's no longer a public servant, but a hedge fund offering classes. Also, we should bulk up on vocational training and paid apprenticeships, as many people, especially men, thrive, and careers that require strength, sweat and technical skill. These are good paying jobs shamed by the right guys in our society, which says, if you are one of the two thirds of families whose kids doesn't graduate from college, you and your kid have fucked up.

See above shame. Make dating great again. Young people are having less sex. This contributes to a delay in unlocking adult milestones, marriage, kids, and sets up a demographic time bomb without the prospect of a romantic relationship.

Women pour energy into other relationships and work men into addiction and resentment. Remote work is a disaster for Young people. A quarter of all come les meet at work.

We need to get more Young people into an office, classroom or some other environment where they are serving in the agency of something bigger than themselves. See above national service. Today's venue for connection, or like the ov, is online dating.

But like every other sector that's being digitized, it's become a winner take most arena. A small number of men garner all the attention, leaving a man of average attractiveness totally shut out of the market, which validates is of worthlessness. And the top decle of men are given license to engage in porch polygamy, which doesn't encourage the formation of long term relationships and issues a whole past for bad behavior. Who wants more economically and emotionally viable men, a women? How do we get Young people pairing a, make more men more attractive by leveling up Young people economically?

A I G D P.

S N P, innovation, shareholder growth. These things are all means. The ends are deep and meaningful relationships.

They are everything. And the center of literally everything is the well being of your kids. When they're not doing well, they and their mothers become the mother of single issue.

Voters change, disruption. So how did trump win? His campaign determined the best way to win over Young man and their parents was to act like a Young bro himself.

Think about IT rockets, crypto rogan course language, offensive jokes. This election was supposed to be a referendum on women's rights. IT wasn't IT was a cold plunge into testosterone.

Life is so rich.

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