Richard and Chris talk to Choon Ng, inventor of the Rainbow Loom and new CEO Chris Tidwell about the history of this phenomenon, how the company has grown, strategies for keeping kids engaged and the always-present challenge of fighting infringements and knock-offs. It's a great story, and Choon's management philosophy: "I want to have fun." is an inspiration for everyone.

In The Endcap Chris and Richard talk about advertising to children. Though it comes under a lot of fire from consumer groups, there are benefits in teaching kids to be intelligent consumers in a consumer society. It's a lighthearted conversation with some memories of comic book purchases and much more.

The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and Beacon Media Group.

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From Fad to Brand: Rainbow Loom 10 Years In 28:58 Share

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From Fad to Brand: Rainbow Loom 10 Years In