A few years ago, Claire Smith moved back to her family farm, where they practice sustainable farming, and created Teffola. It’s granola made with an ancient Ethiopian grain called teff, which is filled with lots of protein, fiber, iron, and calcium. The only problem is… no one’s heard of it. Is it too risky to invest in a business that needs to educate consumers on a rare ancient grain and on sustainable farming practices?

Today’s investors are Jillian Manus, Charles Hudson, Elizabeth Yin, Phil Nadel, and Neal Sáles-Griffin.

To try the 'Granola Guy Approved' snack yourself, visit pitch.show/granola

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#105 Teffola: Granola Guy Approved 35:36 Share

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#105 Teffola: Granola Guy Approved