(MS) The Elephant, Two Monkeys and a Lizard
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Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show.

What's up, everybody? This is Russell. Welcome back to the Marketing Secrets Podcast. I'm

This week has been a little bit crazy. We started wrestling practice, which means I'm now a part-time entrepreneur, full-time wrestling coach, part-time dad, full-time dad, part-time... Anyway, it's a lot of things. So basically every day I leave the office at 2.30, race to the wrestling room and I go to practice, which is so much fun. Definitely my favorite part of the day, but also cuts my work day in half. So I've had less time to get all the things done. So I've been working late nights, early mornings, trying to readjust my new schedule for the next four months. And so it's been a little crazy, but anyway...

Because I haven't had time to sit down and actually record a full long podcast, I thought, what if I give you guys a really cool gift today? So a couple years ago, maybe last year, two years ago, we did a really cool event for young entrepreneurs called the Unlock Secrets event. And one of my presentations I'm most proud of was my intro presentation there where I taught kids about how their brains work with elephants and monkeys and lizards. I had big stuffed animals and it was so much fun.

And so I thought, um, for you guys today, I'd love to share this episode. And this is a great one for you. If you've got kids, family members, you know, I catered this towards kids, but I got deep into like psychology about how our brains work and things like that. And, um,

I wish you'd all see the visuals you could see, but it just imagined me with a huge stuffed animal, elephant and lizard and monkeys, and it should make it make more sense. So anyway, that's that. I hope you guys enjoy this episode. It's teaching how to be successful from the young entrepreneur unlock the secrets event. And again, one of my favorite presentations I've ever given. So I hope you guys enjoy it today on the marketing secrets podcast. Now, one thing to understand is the only thing keeping you guys from where you are today to where you want to be is your brain. That's it.

The brain is the thing that's controlling everything. How many of you guys ever thought about your brain before? That's good. I'd say probably 10% of you guys thought about your brain. My goal is for you guys to think about your brain because most things you're doing in your life are happening subconsciously and you don't even know they're happening. Okay? They're happening. Sometimes it's really positive. Sometimes it's really negative. These things are happening over and over and over again. So my goal is to help you understand what's happening and why it's happening. When you understand it and you can see it, then you can change it. And that's really the big powerful thing. Okay? So this is the diagram I want to show you guys right here. The

This is your brain. Now there's a lot of pieces of your brain. I'm going to talk about three parts of the brain. The three that in my mind are the most important for you guys to understand to be successful in any area of life. You want to be successful in sports, if it's music, if it's a hobby, it's art, it's whatever, it's business. Like if you understand these three pieces of the mind, this is the key to understand things, okay? So the first is your conscious mind. This

And this is an oversimplification. There's gonna be some brain scientists like, well, Russell, technically, no. This is the simplification. This is how I understand it. And it's changed my life understanding this. Okay, the front is your conscious mind. Okay, everyone touch your head right here. This is your conscious mind. I'm just, no one even knows this really well. Conscious mind. In the middle is gonna be your subconscious mind. Okay, in the back is gonna be your instinctive mind. Okay, so I'm gonna help you guys to understand this and master. So I brought some friends along with me on this trip to help you guys to understand this.

Some of you guys saw us carrying these things around when we were checking the hotel today, or yeah, yesterday. So these are my friends. This is my friend, the elephant. What if I get him to hang out here? There's the elephant. This is my friend, the lizard. Put him right here. These are my friends, the monkeys. Okay, we've got two monkeys here. Which one of these monkeys looks more emotional, like he's got emotional problems? Is this the emotional monkey? Is this the emotional monkey? Okay.

This is emotional, okay? That's what I thought too. So which monkey seems more logical? Like things make more, like the logical monkey. This is the logical? Okay. So inside of your mind, the conscious mind, there are these two monkeys that are in charge, okay? Buddha said that the conscious mind is like a monkey, okay? And what do monkeys do? They swing and they change and they talk and they chatter and do all sorts of crazy stuff, right? How many of you guys ever feel like that in your brain when you're talking to yourself? You're like, you're doing this and this is bouncing around. You're like, oh, I'm all over the place. How many of you guys ever felt that before?

If you have it, you're lying. I know how our brains work, right? So we have these conscious brains that are crazy. They're moving around. In fact, I'm going to come down here with you guys. Can I come down? Okay, let's go with that. Okay, I'm going to grab. Okay, I need to find somebody. Who is like the most emotional person here? You're emotional? Okay, you're going to be the emotional monkey. Is your mom emotional or is she more logical? Okay, you can hold the logical monkey. Okay, so we've got these two different monkeys. Actually, do you guys want to stand up so everyone can see the monkeys? I want to talk about what these things are.

Okay, so if you look at the picture up here real quick, so the monkeys are our conscious mind, right? And we have these two monkeys that we're always sitting here and have this conversation with, okay? All day long, you guys have conversations with yourself and there's these two voices talking back and forth, okay? There's an emotional one right here. It's very emotional and there's a logical monkey. We both have these. Now, typically as kids, we have our emotional ones a lot louder. As adults, usually our logical one's a lot louder. In fact, check this out. I want to show you something cool. Hopefully this test will actually work. Okay, how many of you guys know what Twinkies are?

Okay, I'm gonna show you guys the battle in your mind right now between the two monkeys. Okay, and then little Debbie Brownies. These are amazing too. Okay, when you see Twinkies or Brownies, what do you think? Talk into the microphone right there. I would think Twinkies. Pull it this way. I would do Twinkies. You'd do Twinkies, right? Do you want to eat a Twinkie? Yeah. Is that a Twinkie or a Brownie? I would do Twinkies. You'd do Twinkies? Why? What do you think about Twinkies? Because, um...

They're good, right? Yeah, they're good. Yeah, they're so good. I love the frosting inside and they're so soft. And my favorite thing, this is this trick for all you guys. If you learn nothing else from this event other than this, this is the key. If you go camping, instead of bringing hot dogs or s'mores, they're lame, bring Twinkies. You put them on the thing and you roast them. It's literally the greatest thing in the world. The outside gets all crunchy, the inside gets all warm. Anyway, okay. That's emotional Russell's monkey being like, this is amazing. Okay. All right. So me, I got a question for you. When you see these, what are your thoughts?

Preservatives. Preservatives. What else are you thinking about? Stay away. Yeah, stay away. You think about the calories. 280 calories per Twinkie? That's insane. If I eat three of these, I'm done for the week, right?

Okay, so this is emotion versus logic. It happens every single day in our brains, right? We see the Twinkies and also our emotional monkeys going like, oh my gosh, I want a Twinkie. That's so good. And our logical brain is like, wait, hold on. There's preservatives. There's calories. Like, oh my gosh, there's sugar, water. Like, and it starts freaking out. But then your emotional brain is like, but it looks so good. Like, we need that. So our emotional monkey starts going back and forth and we have this battle on our head. Back, forth, back, forth, back, forth. Any of you guys ever had that battle before?

Every day, yes. Okay, these are the two monkeys that are there. Okay, and this is our conscious mind every single day that we're having this battle back and forth. Now, what's interesting about the conscious mind, the way it works, it asks questions.

Okay, so it says, oh, should I eat that? Oh, that looks really good. Oh, how many calories does it have though? Oh, but if I eat that, I can work out later. Or, but, and then it starts asking these questions back and forth. And that's how our conscious brain works, the two monkeys in the front. Okay, so it's emotion versus logic. Well, I understand we have this constant debate between emotion and logic. Emotion and logic is happening every single day. Okay, when you guys come here, you get an idea for a business or you want to lose weight or you want to do it. And like, whatever you're doing, you have an idea. Your conscious mind sees that thing. It's like, I want to do this thing.

And you get excited and emotionally like, this is amazing. And then all of a sudden your logic brain is like, ah, but what if I fail? What if I do this? What? And all of a sudden it goes back and forth and back and forth. Okay. And we had this debate happening. I had all the time between motion and logic. Okay. That's the first thing we need to understand. That's your conscious mind. So I'm touching your head and say your conscious mind that's happening in the front here.

Okay. This is what, this is the part of your brain you're actually familiar with. You hang out with the thing every single day. Sometimes you love it. Sometimes you hate it, but it's there all the time, constantly going back and forth, back and forth. Okay. So that's the, that's the conscious mind, the monkeys. Okay. Now what's interesting is the conscious mind only has five ways to get information and get data. Okay. The kids probably know this. You guys know what the five senses are? Okay. What are the five senses? Name out one of them. Touch, taste,

Sight, sound, smell. Okay, so these are the five senses. So your conscious mind, those two monkeys, can get information through those five different sources. Okay? And it's pretty powerful, but that's all, that's the only thing they have at their disposal is those five senses. Okay, so if you want to go and do something, right, you want to be something great, you got to think about it with your brain. These monkeys go back and forth, and you're like, okay, I got to find out how to do this. I want to be good at business, I got to think, okay, where am I going to find the answers? Okay, can I see it?

If I see it, I got to read a book or I'm going to redefine it or I'm going to hear it. I'm going to listen to a book or I'm going to taste it. I'm going to smell it. But our five senses are what is giving these two emotional monkeys all the information they need. Okay. Now your conscious brain also gives you the ability to start thinking about what you want to do. Okay. How many of you have ever asked yourself this question? What do you want to be when you grow up? Okay. I'm glad that the adult's saying yes too. I literally have this conversation myself probably every 60 days. Like what do I want to be when I grow up?

Like for a while I wanted to be a wrestler. So I was like, I want to be a wrestler. Okay, if I'm going to be a wrestler, what am I going to do? And I started thinking, started figuring out how to do that, right? Consciously going after a thing. After I got into wrestling, I was like, well, I want to start a business. And so I started thinking about that. That's the only way I'm going to grow up. And then I'm like, oh, I want to write a book. Oh, I want to do an event. Oh, I want to start thinking about things, right? But it's something you should all be asking yourself every single day. Even if you're a kid, if you're old, it doesn't matter. Like, what do you want to be when you grow up?

Okay, my kids told me one time I'm the least mature adult they've ever met. So I'm still working on it. I still want to be when I grow up. But it keeps changing. But the first question you got to think is like, what do you want to be? What is that thing you actually want to do? Who here knows what they want to do? Not that many. I mean, it's like, I'm not really sure I'm here trying to figure that out. I don't really know what I want to do. Can we think about this? This is Napoleon Hill. Again, he's my favorite author. And he wrote a book called Think and Grow Rich.

And in this book, he talks about the concept of you can think and actually grow rich. How many of you guys like to just think and then grow rich? Good. It's not that hard if you start learning how to think. So we're talking more about that. But one thing he said, he said, there's a quality which one must possess to win. And that's the definiteness of purpose and the knowledge that what one wants and a burning desire to possess it. Okay. So for all of us, if we want to be successful in life, the first thing we have to know is number one, what? Let's say first we have to know a knowledge of what we actually want.

The question mark. What do you actually want? Have you thought about that? If somebody asks like, what do you actually want? Like, what's your point? Like, what are you here? What do you want to do? So many people ask like, I don't know. I'm just here. I go to school. I hang out. I do something. You have to know what you actually want, right? Otherwise, you're just kind of drifting around. Oh, there's a word drifter. You're just drifting and drifting, okay? If you want to be driven, you have to be driven towards something. I have to have a goal. I have a direction I'm going, right? Okay, so first thing is like, what do you actually want? And after you know what you actually want, the second thing is then you have desire to actually want it.

Okay. I've had times in my life where I was like, I want to lose weight. That's what I want to do. I didn't have any desire to do it. So guess what didn't happen? I didn't lose weight. Right? I got in this like, I got into drifting. I just hung back. I didn't do it. It wasn't until about a year and a half ago. I was like, I am tired of feeling tired all the time. I need to get in shape. I need to figure things out. And I figured out this is what I want to do, what I'm going to do it. This is the time. And I had a desire enough that I actually went and made the change in my life to go and have success.

Okay, business, same thing. Wrestling, same thing. Everything else, doing the same thing. For you guys, this question I want you guys to think about is what is it you actually want? And not just like, oh, that'd be nice. Oh, yeah, that's cool. No, you actually desire it. Like, I want that thing so bad, I need to have it.

Okay. So that's what I want you guys to think about. In fact, we're going to do a little assignment right now. What is your definite purpose? What is your goal? What is the thing that you actually want in life? Okay. And it could be, I want to start a business. It might be something else. It doesn't matter to me. Okay. Some of you guys, it could be one of these goals right here. This is the awards we have inside of ClickFunnels. You guys know we have the Two Common Club Award, which

which means you make over a million dollars inside of a funnel. The gray one's a two-comma club X, meaning you made over 10 million in a funnel. We have two-comma club C, which is 100 million. A bunch of people got that one. The one on the left-hand side, there's the two-hard award, which means you gave a million dollars to charity. And I think we've had three people have won that so far. So maybe that's your goal. I want to give a million dollars to charity. How many of you say giving a million dollars to your favorite charity would be like the coolest thing in the world? Yeah!

It's like one of the most fulfilling, exciting things. When Matt was talking about income versus impact, like making money is really cool because you can give a lot of it away. And like you do that, like it is insane how good you feel for something like that. Okay, some of you guys goals athletics. For me, for a decade and a half of my life, this was my only goal. I wanted to be a state champ. I wanted to be a national champ. I wanted to be an all-American. Like I had these goals and that was the thing for me. So that was what I really wanted. So my question for you, I want you guys to think for a minute, like what do you actually want?

Okay, and I want you guys to dream a little bit because maybe like I don't know if i'm if i'm ready for that I don't know if i'm capable of that. I understand that like I get nervous too But what is it you actually want? I want you to think about that and when you have your write down So i'm going to give you guys three minutes put some music on and think about in your life And it's not what your parents want. I want somebody else like what do you actually want? Because we can go and get it Whatever that thing is you want to get we can get it but you have to know what it actually is Okay, and we can tweak it or change it later. But for right now, what is it you actually want? What's the next thing your next goal next thing who wants to share with me what you actually want over here

Okay, so what I actually want, I want to go to Johns Hopkins University and medical school. And I also want to get a ragdoll cat because I love them so much. Nice. Okay, so you got two things she wants. Yes. Awesome. Thank you very much. Who else wants to share what they want? Give her a round of applause, by the way. She knows exactly what she wants. Most people don't know what they want in life. Okay, who else got something? Any other kids want to share? Okay. Okay, what do you want? I want to be an engineer.

Give her a round of applause. Awesome, bud. Okay. Over here. Yeah, she got it. It was your daughter. I knew she'd be fine.

A dog that's small and it's all mine. A dog that's small and it's all yours. We already have a dog, but it's not mine. What are you going to name it? What are you going to name it? Fluffy. Fluffy. Cool. Okay, let me ask you another question. I'm going to ask you a follow-up question. Can you throw my slides back up again? So after you know what we want, then the second question is...

Why do you actually want it? What's your motive? Have you ever watched TV and they have like murder mysteries where someone dies and they find a suspect. What's the motive? Why did they do this? We need to know why they did it. So for us, we know like this is what we want. The second question we ask is, well, why do we want it? So why do you want your own dog? Because I really like dogs and I just think they're fun. It gives me something to do when I'm bored. I can just play with my dog. I love it. Okay. That's your why. I love it. Okay. Thank you very much.

What's up, everybody? Really quick, I want to jump in because I am excited for our next sponsor of the show. The next sponsor is Mint Mobile. I found out about Mint originally when Ryan Reynolds bought the company. And Ryan's not only one of the greatest actors of all time, he's one of the best marketers I've ever seen. If you've watched Mint Mobile,

the funny viral ads he's created something that all of us marketers should be studying and watching and I remember watching the ads from Mint Mobile and they were amazing number one and number two when I started seeing what they were doing I got really excited and so I'm pumped to have them as a sponsor for the show and what I didn't realize until I got my own Mint Mobile account was that typically with most cell phone companies as you probably know you gotta pay anywhere from 70, 80, 100 dollars a month or more for premium wireless service and the reason for that is

is because you gotta deal with TV commercials, and then on top of that, you got the retail stores and the sales people, and there's all these costs along the way. What Mint Mobile does is they sell their wireless services online, cutting out the costs of all of these retail stores and sales people, saving you a ton of money. So instead of paying 50, 70, $100 a month, you only pay $15 per month

as part of this premium phone plan. And so because I decided to check it out on my phone, and so far I love it, they've been really, really good. Since I've been loving it so much, I was pumped when they asked if we could partner up to help people who are listening to this episode of the podcast actually save money, and they said yes. So here is a special offer we created for you guys. You can now save a ton of money by switching to Mint Mobile for just $15 a month.

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I wrote a list of what I want, and then I condensed it. I said create videos, photos, capture and share moments, and then I condensed it to I want to do what will fuel my passions, make me feel inspired, and foster connections with amazing people. Very cool. Give a round of applause. All right, one more over here. You, all right. So what do you want, and then why do you want it? To be the best person.

soccer player on my team because I really like soccer and really no one in my family will play with me. Oh, very cool. Give her a round of applause. My daughter's a soccer player. Ellie will play with you. So we got some soccer players. Okay, so this is the key, you guys. If you don't know what you want, you can't get it. I promise you that. It's impossible.

That's called drifting. Like, I don't know what I want. I'm going to watch Netflix. I don't know what I want. I'm going to go eat some food. I don't know what I want. Like, that's the way 98% of the world is functioning right now. Do you understand that? By you deciding this is what I actually want, guess what? You're ahead of 98% of the people in the world. And the good news is it can change.

Right? I wanted to be an Olympic wrestler for a while, and I didn't reach that goal, and I changed it. It's fine. You can change your goal. It doesn't have to be the same thing. But you have to have something you're moving towards. Driven, not drifting. Okay? If you have something you're moving towards, that's how you can change your life. You can change other people's lives. It all comes off of a direction. Okay? So you've got to think of that all the time. Like, what is it that I want, and then why do I want it? Why do I want it? Because if you don't know why you want it, it's going to be hard to actually do it. Okay? You have to know why you actually want it. Okay. Now we're moving down to the next thing.

The next step. So we've got these two monkeys. Now these monkeys think that they're in charge. They assume that they're the ones in charge, right? So for all the guys in your conscious mind, you're doing these things. You're like, oh, my mind's in charge. I know what I'm doing. And you think you're in charge, but guess what? I'm going to ruin it for you. You are not actually in charge. I want you guys to imagine really quick. These two monkeys, this is your conscious mind sitting on top of this huge elephant. And these two monkeys are riding the elephant. Okay. So here's our elephant. Look at this guy.

So here's the elephant and the elephant wants to go somewhere. So he's walking down. Can I borrow one of the monkeys? I'll give it back. I promise. Okay. So the monkey's here.

And this monkey is riding this elephant, okay? And he's riding the elephant along. And what happens is the monkey's like, oh my gosh, I want to, and instead I want something, I want to lose weight. I want to make money. I want to win a Two Comic Club award. And he gets all excited because it's emotional, right? It's like, ah, I'm going to win an award. This is going to be so awesome. Right? Signs up, buys a coaching program, whatever, gets all excited. And it's like, over there, I'm going to go over this and we're going to win an award. And the monkey's looking over here. I'm going to go this way, I'm going to go this way. But the elephant's like, doo-doo-doo, and it starts walking in another direction. The monkey's like, no, go over here, over here, over here. The elephant's like, I don't go over that way. This is the way I go.

Okay? This right here is your subconscious mind. And this thing is actually what's in charge. As much as the monkey thinks he's in charge, he's not. The monkey cannot steer the elephant. He can't shift it and move it. Okay? So the monkey right here is your subconscious mind. All right? Who here wants to hold my monkey? I mean, my elephant. Hold my elephant. Let's see. Put it back here. Okay. You hold the elephant for me. Okay. So this elephant, it's huge. Josh, we should get a chair for the elephant. I'm stealing somebody's chair.

There you go. Okay, so this is the elephant here. So you're in charge. So the elephant represents your subconscious mind, okay? So check out this elephant. If the elephant lifts his leg a little bit, it looks like a brain, right? Like there, boom. Did you guys see that? So there it is. There's the elephant, lifts his leg up. Boom, it's a brain. This is your subconscious mind, okay? Now, if you look right here, first talked about the conscious mind, the monkey's in the front. And then the subconscious mind is this middle thing right here, okay? And I want you to understand how the subconscious mind works, okay? Subconscious mind works through patterns, right?

Okay, so if you think about this, when you were a little kid, some of you guys are little kids now, but I think all of you guys have mastered this. How many of you guys remember when you were a little kid and it was the very first time your parents gave you pants?

And they give you pants, like, you put your pants on. And you're like, okay, like, how do I do it? And the emotional monkey's like, I want some pants. This is amazing. And then the logical one's like, well, what goes on first? Do I put the left leg in, the right leg in? Like, I don't know. You start thinking through it, and the monkey's like, okay, put the right foot, left foot, and you do it once. Okay, now I know how to put my pants. Next day, you wake up, right? And you're like, okay, I'm going to put pants on again. How do I do it? And you're like, okay, well, yesterday I put right leg, left leg, right leg, left leg. And you're constantly thinking. And you do it another day, and another day. And eventually, you do it again, and again, and again. How many of you guys remember putting your pants on today? Okay.

Okay, like two people. Scott remembers nobody else. Okay, how many guys know that if you would go and watch it, when you put your pants on every single day, you put the exact same leg in the first time every single time?

Okay, the reason why is because these monkeys consciously decide I want to put on pants that it's so many times over and over and over again Who did is it created a pattern inside your subconscious mind? Your subconscious mind is like cool. I got this pants on and plays the program just goes and does the thing Okay, and just happens magically same thing is true when you're in the shower How many guys shower in the morning you get out and you dry yourself off with the towel? You don't even think about it Okay tomorrow when you shower, I want you to stop and when you get out of shower notice what you do to your towel Okay, you do the exact same thing every single time

You either dry an arm and a leg. There's some pattern you've developed over the last however many years you've been alive. You do the exact same thing every single time, time in and time out, over and over and over again. Okay? The first time, these monkeys are like, oh, I'm wet. How do I dry this thing off? Like, oh, well, I'm going to get a towel. What should I do first? Like, we'll do your arm first. Then the next arm. You keep doing this. And eventually, so many times, it creates a pattern and just happens over and over again. Okay? Your parents know this, by the way, when they drive. How many guys, you go on a long trip and you start driving and next you know you're home and you're like, I don't remember anything that just happened.

Right? Because you've driven home so many times, it's a pattern. Your subconscious mind has figured it out. Okay? So our subconscious mind creates these patterns. And the patterns look kind of like this. Okay? This is a tractor. Okay?

Now, I'm in Idaho, and we don't have farms like this close to me, but people always think we do. Somebody, we had an event in Boise, and one of our friends asked if there was going to be a tractor that picked her up from the plane, because you assume that's what Boise looked like. So this is not, we actually have like streets and buildings and stuff. It's very, it's very nice. We have a tractor, right? And a tractor goes out, and they start, it starts like plowing the field, right? Does it over and over and over again. And the right-hand side here, what are those things? Who knows what those are called?

Ruts, right? And the ruts get deeper and deeper and deeper. And after you do it 5, 10, 20, 30 times, eventually the ruts get so deep that the dude who's driving the tractor could let Garrett go with the wheel and it would just drive because the wheels are stuck in the ruts, right? It gets you exactly where you need to go. Okay, same thing is true for us inside of our minds is that there's these ruts that we get into that just, they snap back to them and we go back in these ruts. Now, sometimes these ruts are really positive and sometimes they're really negative, okay? And so what we've got to figure out is like, what are the ruts? In fact, if you look at this, um,

We call this ruts or we call them habits as well. Okay, there's two ways that habits are developed. Number one is they're environmental. That's how you spell environmental. That means it's like we didn't plan on it. It just happens, right? There's a whole bunch of things you guys do in your life right now that just happen. Sometimes they're positive, sometimes they're negative, but they're just happening because you've been doing them for so long in your life. How many of you guys have something in your life that drives you crazy? Like, God, why do I keep doing that? I don't want to do that. I keep screwing up the same way. I keep doing the same mistake. I keep doing it over and over again. You're like, why do I keep making the same mistake?

It's because somewhere you have this pattern, right? And I draw this, Napoleon Hill calls it hypnotic rhythm. So it's like this pattern, like these ruts that you get into, and it's hard to get out of them once you get into them, right? The second way you create habits, the second way is you actually create them, right? You figure out what they actually want. So an example of this is in sports. How many guys are athletes in this room and done sports?

Okay, so the only sport I'm really good at is wrestling, so I'll use another wrestling analogy. But when I started wrestling, my coaches would go and they would teach me a move, right? And they would consciously teach my two monkeys, right? Okay, Russell, here's the move you're going to do. And they would teach me a move and my monkeys would be like, okay, how does it work? And I'd figure it out and it's in my conscious mind. And then we would practice it, okay? So you go to practice, you drill things, right? You drill over and over and over and over and over again. Every day you go to practice, it's like same thing, get in our stance, inside control. We shoot the same leg, we get lower, like we practice the same thing over and over and over again. And we do it as many times as we can until it becomes a pattern, right?

Okay? In fact, there's a...

It's one of Malcolm Gladwell's books. We talk about the 10,000 hour rule, right? Like to become amazing at something, you got to do it 10,000 hours. After 10,000 hours, it becomes so deep inside your mind that you're just perfect at it. Okay, so in wrestling, what would happen is we would practice to move over and over and over and over again. And then we get into wrestling, now we start wrestling. And all of a sudden, someone shoots on you. I don't have to think like, what am I going to do? Right? This pattern is my subconscious mind. And my pattern knows like, hey, move your leg. Snap them down or you're going to do this kind of thing. And it becomes part of who you are.

Okay, so our job is to train our subconscious mind to train to create the patterns create the correct patterns We get into ruts to actually help us as opposed to ones that hurt us. Does that make sense? Okay, so that's what our mind is. We got to create these patterns and create these routines Um over and over and over again now a couple things that are interesting Um, how many has ever heard the the saying that practice makes perfect? How many guys believe that?

Okay, you got to be careful. So I see this all the time with my wrestlers. We'll have a practice and we'll teach them a new move. Like this is the move. Now let's drill it. And we drill over and over and over again. And the kids will drill it wrong over and over. They drill it close, but they're in bad position. They do this wrong thing. They drill it 10, 20, 30, 50 times incorrectly. After all these times wrong, they get a match and try to do it. And they do it. They do the move, but they do it incorrectly and doesn't actually work.

Okay. So practice doesn't make perfect. Perfect practice makes perfect. Okay. So to figure out like, what is the thing you want? And then practice it over and over and over and over again. Okay. How do you guys think that I learned how to start a business? I didn't just go and start a business. People are like, oh, you just built ClickFunnels. That's really cool. No. If you look at the history, okay, we had launched a hundred, I think it was 137 funnels that I had launched before we ever launched ClickFunnels.

137 okay back in the day before we had click phones it took two or three months to build one like it was constantly for a decade decade and a half of doing it over and over and over and over and over again okay now every funnel we create like i like we're we understand how it works so well like we don't fail anymore like i know exactly what phones work what phones aren't going to work we do the correct things and just because it becomes such a pattern such a habit okay so for you guys that's the keys we have to understand that like our goal is these these uh conscious minds start training our subconscious mind so we get better and better whatever you want to be okay

So as you guys talked about your goal, right? I want to talk about what are the habits you have to create if you're going to be successful with that. Okay. So let's do this. I'm going to give you guys three minutes or so to write this again. First thing I want you to look at is you have your goal, right? So let's say your goal is, let's say your goal is you want to be a state champion wrestler.

Okay. All right. So that's the goal. That's the thing you want to do. And why do I want to do that? Right? We know the why. This is why I want to do it now. It's like, what are the habits I got to create? So I know if I'm going to be a state champion wrestler, there's a couple of things, right? I have to start, I have to wrestle. So what's that going to look like? I'm going to wrestle five times a week for three hours. And that's the thing I'm going to do over and over and over again until I get that as a pattern. Okay. I know I need to get my cardio. So I'm going to do my cardio. I'm going to run in three times a week. I'm going to do lifting weights, right? And these are the three or four things I'm going to do to create a pattern and create a habit that's going to stick. Okay.

My kids are laughing at how good my handwriting is. It's amazing, right? So that's what you guys do is look at what is your goal and then what are the things you have to create? What are the habits you got to do? Okay. If you're going to be successful, it's not like, oh, I have an idea. I'm going to be a, I'm going to be a gymnast. Oh, I'm going to be a, start a business. You'd say, I'm going to set a business. And then these are the habits I can do over and over and over and over and over again. Okay. So I want you guys to do your best to think. You can ask your parents if you need to, like, what are the habits? Because your parents probably know what habits you need to create to get the goal you actually want.

Okay, so let's put some music on for five minutes or so. And what you're thinking, what are the habits I gotta create to be able to actually achieve my goal? I wanna re-explain something real quick to make sure you guys are getting this. Because if you understand this principle, it literally can change your life forever. And I'm gonna show you guys one other secret that is the coolest thing pretty much of all time, if you're cool with that. Are you guys okay with that? I don't have to share the last secret. I can keep it to myself. Okay, so again, this is how the brain works, right? We have emotional logic out here and we have our five senses. We have our five senses that are gathering data for us.

Doing things. So we're going out there figuring out what do we want? We're studying, we're learning, we're reading, we're figuring things out in our head. And then from that, we have to go and start creating patterns. So then we practice over and over and over again. We start creating these, again, Napoleon Hill called hypnotic rhythm, but these patterns inside of our mind, they're going to get us to what our goal is. Okay. We practice over and over and over and over again. Now, a couple of things I want you guys to understand, like when you compete in sports, if you compete and you're competing with your conscious mind, this is where you lose.

Have you ever heard of an athlete who's like, when they're playing, like, we're in the zone, I'm in the zone, right? You have so much success. When you're in the zone is when you're not consciously thinking about it, when it's all happening subconsciously, okay? Now, I had a chance last month to wrestle at a tournament, and it was really, really cool. And my son Bowen came with me. And this is actually a negative story that's teaching positive principles. This is why I went through it. So I go out there, I'm wrestling this guy.

And first period, I go out there. I'm excited. I'm like, I've been practicing. I've been training. Like everything subconsciously is figured out. I walk out there to wrestle. I shake his hand. I start going. I'm wrestling, wrestling, wrestling. I'm beating him. Do you remember it was like nine to two in freestyle 10 points as a tech fall. So it's nine to two. About to beat the guy. And all of a sudden,

Some flurry happens, like it hit in the face, boom, and my eye splits open. Blood's pouring down my face, all over the mat. It was amazing, right? And I was like, this is awesome. So they go and they clean it up, and then they can't get my thing to stop bleeding. It took them like five or six minutes. They ended up like wrapping tape around my entire head to get my eye to stop bleeding and everything. And I went out there after I got rustling, and we shook hands again. And guess what happened to that little five-minute thing?

My mind went from being subconscious to all of a sudden conscious. Like, okay, I got to win. What am I going to do? I started thinking through all the things I needed to do to actually wrestle him. And then what happened, Bowen? I lost because I was thinking. I was thinking. When times of competition happen, you can't be thinking, right? How many of you guys watched Top Gun, the movie?

Did you notice the Top Gun like 500 times? Like stop thinking, stop thinking. Rely on what you know, right? Because you practice. If you put in the time over and over and over again, you step out there, you have to stop thinking and let your subconscious mind take over because your subconscious mind is powerful. It's the thing that will make you win in sports, in business, in anything. If you're consciously doing it, you're going to struggle. Okay?

Okay, so practice and consciously say, okay, I'm going to practice. I'm going to learn this. I'm going to do it. And you practice over and over and over and over again. Perfect practice makes perfect. It becomes a pattern. After it's a pattern, then you have that thing, right? The reason I'm able to come out on stage and start talking, I don't have to consciously think about this stuff. Like I have some slides and outline, but I start talking because I've been talking about this so many times, like so many, for so many years, like the things are appearing and showing up when I need them.

Okay? So the same thing is true for you guys. These things have five senses come in here, but this is where you win. This is where you become the best in the world or whatever it is you want to be. It's by training your subconscious mind and making these things patterns.

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Okay, now here's the real cool secret. This is like one of the most amazing things. I told you guys before that the monkeys have these five senses, right? Now what's cool about this is you can go with these five senses, you can figure out most things, right? With sight, I can read things. I can read books. I can read stuff. I can learn a lot. With sound, I can hear things. Listen to audio books. I can learn a lot. Taste, smell, touch. Like we have these cool things. But sometimes I can't find the answer with my five senses, right? And as you guys get older, you're going to learn this more and more and more. And so what's amazing is your subconscious mind has this thing.

And I'm going to do a dotted line. And it's called The Sixth Sense. Have you guys seen the movie The Sixth Sense? This is not what I'm talking about. This is not where you talk to dead people. This is not The Sixth Sense. So Napoleon Hill calls The Sixth Sense tapping into, what does he call it? The infinite mind, infinite intelligence.

Infinite intelligence. So sixth sense is literally God. Okay? There are times when you cannot, with your five senses, find the answer to something. And the only way to get the answers is through your sixth sense. Okay? How do we tap into sixth sense? There's different ways. Some people do it through meditation. Some people do it through praying. But if you want to find answers, you can't physically find it through your senses. The only way to get that is externally. Okay?

Okay? And one of the most powerful things is if you can learn this, it's so cool. When you're stuck on a problem, you're stuck on something, you can't figure it out. If you will say a prayer or you will meditate, you start thinking about it and then forget about it, step away for a minute. That's when the sixth sense can speak to your subconscious mind and give you ideas. How many of you guys have ever like been stuck on a problem? You can't figure out, you can't figure it out. And then you get in the shower, you're showering and also you're like, oh my gosh, I figured it out. How many of you guys have felt that before?

Okay, this is the reason. Before you're sitting here with your conscious mind trying to figure out, trying to figure out, and it's not available. It's not like your five senses cannot find the answer. So we're trying, we're trying, we're trying. We can't find the answer. And so we break away. We get in the shower and these monkeys, we like stop talking. And you like go out of your mind and all of a sudden, boom, God, six sense, whatever you want to call it, gives you the intuition. We call it sometimes like gives you the idea.

Okay? And so this is the key to understand that. Right? It's one of those powerful things you do before you go to bed at night. Ask questions. Like, what are the questions? What are the things you're stuck on you can't find the answers to? And nine times out of ten, you wake up in the morning and the idea will show up. Okay? It talks about in the scriptures. It says, knock and you shall receive. Ask and you shall be given unto you. It's not talking about like, ask for a car and God's going to give you a car. He's saying, ask questions and we'll give it to you through your sixth sense, into your mind. Right? That's when these ideas will come to you. It's key to start understanding that. Okay? Okay?

All right, so we talked about two parts of the brain. We talked about the conscious mind, the subconscious mind. Now we'll talk about this one. This is the one that messes most of us up. This is the one that makes so many people become drifters. And it's back here in the back, about this area right here. How many of you guys can get all touched back here? Okay, it's called your instinctive mind. It's called the limbic system. This is the instinctive mind. Now, instinctive mind right here is where fear comes from, okay? And that's why I have my little friend, the lizard, to show us. Now, what's interesting about this

This part of our brain, it was actually developed to help us with a lot of things, right? Like when you were born, you know you're born with two fears? Okay, you're born with two fears. So this is your body. Inside your body, you're born with two fears. Who knows what the two fears are you have when you're born? One of them is falling. So when you're a brand new baby, the fear of falling. What's the other one? Loud noises. Loud noises, okay? So when you're born, those are the only two fears you have. That's it.

Okay? And those fears are here inside this lizard back here. And they're back there. Like something like you start falling, like, be scared. You're like, oh, I'm scared. Or you hear loud noise, like, oh, be scared, be scared. But then what happens is like you're six months old, a year old, and then your mom sees a spider. And she starts freaking out, screaming, ah! And all of a sudden your brain's like, I'm scared of spiders, I'm scared of spiders. And all of a sudden it adds this next thing, like, oh, we are also scared of spiders. And then like something else happens, right? Oh, I'm scared of a bear coming and eating me. Oh, I'm scared of—we start adding these fears. But we start with just two.

Okay, now these fears are actually for the most part good for us because they're keeping us alive, right? Okay, now there's two parts to this. The other side, we have our body that this lizard is trying to protect us so we don't die. We have this other thing inside of us called our ego. Ego, okay? And this lizard also is there to protect your ego. It does not want you to feel bad. Now what's crazy about this lizard, this lizard is evil, okay? This lizard speaks in absolutes. You know what that means?

He doesn't know Star Wars and Darth Vader's fighting at the end and he goes, only cysts deal in absolutes. Okay? An absolute is an absolute thing. So how many of you guys have ever been trying to do something and in the back of your head you're like, you're not smart enough? Absolute. You're dumb. You're going to be embarrassed. Don't do it. This is going to be hard for you. This is going to be scary. Right? This is this lizard back here. Not only is he trying to protect your body from dying, he's trying to protect your ego from dying.

So he's going to keep talking to you and talking to you and pecking at you. And he tells you things about yourself, not because he cares about you. Okay? This thing is amazing. It doesn't tell you what happened. It tells you how to feel about what happened. Okay? It's back there in your mind. And all of us have this thing. Okay? And this thing causes more people to slip into drifting and fear and scared than anything else. Right? I can tell you before we walked on the stage, I was backstage with my wife and my kids. We're back there. And you hear noises and everyone's cheering and Brent's back there. And my kids are like, I don't want to go up there.

I'm like, I don't either. Like, I'm scared too. Like, I still to this day get so scared every single time. Like, my head's like, Russell, you're not ready. You're not worthy. It's not okay. What if they don't like you? What if they, what if you talk too fast? What if they can't understand you? What if, what if, what if, what if? Okay. This thing mocks me as much as it mocks all of us. We all have this. Okay. But we have to understand this is the thing that's there to protect us. Our body, it's good to help us run from bears and from spiders, right? But we have to be able to turn it off when it's talking about our ego. Okay. Our ego is the thing it's trying to protect. So let me come over here.

I have too many things in my pockets. Okay? So our body, and we had falling and loud noises and eventually started adding spiders and things like that. And our ego, Tony Robbins says the two things that all humans fear, number one is that we're not enough. Number two, if we're not enough, we're not going to feel loved. Okay? And so that's the thing, this thing right here is yelling at us and talking about us over and over and over again. Okay? And it's protecting, the ego is protecting our status. Do you want to be my lizard friend? Okay. He's kind of mean, but you can tame him. That's the goal. Okay? You can tame him. All right.

So these are the three parts of the brain. You just have to understand they're happening every single day. When you start understanding how they work and how they work together, it becomes really, really powerful. Okay? I think I had a couple of things, other things I want to talk about. Lizard, let me look at my notes real quick. I told you, yeah, so fear speaks in absolutes.

And fear's number one goal is to pull you from driving. It does not want you to be driven. It's scared to death. What if I try this thing and I fail? What if I try this thing and I mess up? What if I try this thing and I get embarrassed? What if I try it so it's trying to pull you away from being driven and make you become a drifter? Okay, and it's very, very, very efficient seeing as 98% of people in the world are drifters.

Right? So we have to understand that. So we talked about earlier, talking about there's faith and there's fear, right? Here's the picture. We're here on the elephant and we've got a choice every single day, faith or fear, faith or fear. Okay. And the lizard's like, don't do it. You're going to fail. It's going to be hard. You've tried three diets this year. Don't try another one. You're going to fail again. You've tried a business. You've done three funnels. Russell said one funnel away. You've done three. Don't even try it. Like, why would you try it? It's so embarrassing. You look like an idiot.

Right? Like, don't go step on the wrestling mat like you're wearing a singlet. It's embarrassing. You lost last time. You lost this guy. Like, all the fears. Like, this thing's trying to protect your ego over and over and over again. But by protecting your ego, it's destroying your life.

You have to understand that. So we have to learn how do we turn this thing off because I do not want to move forward in fear. Nothing good comes to you, to your family, to your life, to your legacy, to anything if you're moving forward in fear. And that's what this lizard wants to do. It wants to be in fear. So you have to come back and say, okay, stop. Stop talking to me. I need to move forward in faith. The monkeys on the front, they are faith. They want you to move forward. They set a goal. I want to win a two comic club award, but you're dumb. But I see one on stage. I want to win one. Yeah, you're not smart enough though.

But like all these people, I see kids winning, other people winning it. Yeah, but you're just not that good looking. You're not good on camera. You're going to be, you talk too slow. You talk too fast. Like a million things. It's going to try everything you can to keep you from being successful because it wants to protect your ego. There's a really good book called Ego is the Enemy. The ego is the thing that's going to destroy all of us if we're not careful. It's the thing that keeps us complacent. It keeps us as drifters. Okay? And as a drifter, you can't change people's lives. You can't change your own life. Right? So how do we step and say, I want to be driven. I need to turn off this voice in the back and follow the thing I want.

Okay, so these are three voices in your head, you guys, and they're happening every single day, right? And so you have to become conscious of that, right? How many of you guys are sitting there and you're having these conversations in your head and you're so nervous, you hear all sorts of things. You're like, where is this coming from? Okay, this is how you know. The monkeys right here, they always ask questions. Okay, should I do that? Should I not do that? What does that look like?

Okay, if it's a question that you're hearing in your head, it's the monkeys. They don't want to try and figure things out. They're searching through things. They're reading books. They're studying. They're learning. They're here right now paying attention to everything I'm saying, listening stuff. Okay, the elephant is hearing through the sixth sense, right? The sixth sense is quiet. It's not loud. It's not yelling at you. The sixth sense is like, hey, you should help that person. Hey, here's an idea. Hey, here's something really cool you could do, right? It's quiet. You just talk once or twice. That's it. In the back here, that voice is absolutes.

It's bad. It's trying to protect your ego. It's telling you why you're not enough, why you're not okay, why if you screw up, you're not going to be loved. It's trying to protect you in a way that's messing you up. Okay? It does not want you to be successful. It just wants you to be safe. Right? If you're safe all the time, you can't stretch. You can't grow. You can't change. Okay? So number four is faith. What voice do you need to learn how to ignore? You have to learn how to ignore this.

Okay, so I want you guys to, again, we'll take two or three minutes. I want you guys to write down the voice that you hear. Like when you have an idea, like you want to accomplish a goal, what are the words you hear, the negative words that you hear in the back of your head?

Okay? They're different for everyone. Could be you're not ready, you're not worthy, you're not smart enough, you're not old enough, you're too old, you're too young, you're too fat, you're too skinny. Like it could be a million things, right? I want you to write down two or three of the things. Every time you say, I'm going to accomplish this goal, what are the things you hear in the back of your head that keep you from doing it? And I want you to actually write out the phrase, you are not enough. You're not like whatever that thing is that you're hearing. I want you to write that down real quick. Okay? Who wants to share with me one of the fears you hear in the back of your head that drives you nuts all the time? You want to tell us?

- It's gonna take so much time. - Ooh, say it again one more time. Say it again. - It's gonna take so much time. - It's gonna take so much time. How many of you guys have ever heard that in the back of your head? Oh, guess what? It's not just you. Does that make you feel a little better? Everybody's got the same thing going through our heads, okay? What's interesting about this voice is it's not very creative. It's telling most of us the same thing. You don't have time. You're not ready. You're not worthy. Good, thank you. All right, who else got one they wanna share? I hear my name. - You can't do it. - Can't do it. Oh, who here has ever heard that one before?

Who hears that one a lot? Yeah, thank you for sharing that. Who else wants to share with something? Yeah. I am too small. I'm too small. Thank you. Who's ever heard that one before? Too small, too tall, too short, too fat, too slow, too fast. All of them, right? It's over here. Too much. Yeah. The other people are going to do better. Ooh, the other people are going to do better. Good. Okay. I wanted to share that because I want you guys to understand that all of us are hearing the same voices.

right? And they're loud. I'm going to be embarrassed. I'm scared. I see my kids all the time say, oh, I don't want to do this. I'll be embarrassed. I don't know if I want to do that, right? It can be scary, okay? So for all of us, just so you know, we all have that. Like even me, like Russell, people always like, you don't still get scared to go on stage, do you? I'm like, I get scared to death. I get scared. There's five people I get scared. There's 5,000 people I get scared as much now as ever. Like,

Those voices don't go away. We just have to learn how to turn them off and stop paying attention to them. Okay? So if you look at like the goal of this whole thing with your brain, this is the goal. Number one, you have to calm this lizard down. You have to learn how to say, no, I'm not listening to you. I am good enough. I am smart enough. I am tall enough. I am short enough. Like whatever it is, right? You have to calm the lizard. Number two, you have to learn how to guide the elephant. And number three, that'll get the monkeys where they want to go.

That's the goal with our brain. If we can figure those things out, like, okay, the monkey say, I want this goal. I'm going to go accomplish. I'm going to make money. I'm going to lose weight. I'm going to be an engineer. I'm going to, like, you figure out what you actually want to do and you start pursuing it, right? Then you got to start learning these things and create patterns to make it so it becomes easier. And you practice and you practice and you practice and you practice. 10,000 hours of practice to do this thing. You've got such a good pattern. You can snap it anytime you want, right? And then we have to silence this lizard.

Because every level, it doesn't matter where you're at, it's going to be talking to you and talking you down. Why you're not good enough. Why you're not smart enough. Why you're not strong enough. Okay? If you can do that, then you can start being successful. Okay? Because now you have control of your mind and your brain and how things work. Okay? So this is how we win. We're on this elephant. Right? The monkey's taken this way saying, come over here. Come over here. Follow faith. Take faith. Take faith in this thing. And the lizard's like, no, come over here. I want you to be a drifter. I want you to hang out. Now this is something you guys understand. Most of the people in your life...

And they're amazing, great people, I'm sure. But most people in your life, from school, from friends, they are not driven. Most of society are drifters. Okay? So what happens, you're going to come to an event like this and we're going to have so much fun and we talk about these things and you get fired up like, I'm going to take over the world. And then guess what's going to happen? You're going to get home and your friends are going to see you and like, man, you're so excited. This is awesome. That's what you're going to think. They're going to say, instead they'll be like, why are you doing that? Like, that's not cool. Like, come on. You shouldn't work that hard. You're going to be fine. Let's watch Netflix. Let's go chill. Let's go hang out. Let's go do whatever. But I was so excited.

But guess what happens? They don't always want you to be excited. One of the weirdest things to me when I started having success, I thought that when I had success, everyone else was going to celebrate with me. I was like, oh, they're going to be so excited. They can see what I'm doing. But guess what didn't happen? They weren't excited. They're like, Russell, why are you doing this? You're changing. Like, yeah, I'm trying to figure things out. No, no, let's go hang out. Let's go out to eat. Let's go do these things. The people around you don't want you to change because they want you to be like them.

And so you're going to notice as you start going out there, trying to be successful and trying to go out there, right? Your friends aren't going to want you. And so there's this us versus them, right? And we want you guys to be part of a group of people who are driven, right? That's why I wanted to do this event. We're going to have, on two days now, we're going to be a mastermind. You kids are going to be masterminding together, hanging out together because I want you guys to be building a tribe together, right? Because when you go home from this event, there's a lot of people in your life, in your world who aren't going to be like you. They're not going to be excited. They're not going to want to be driven. And if you're not careful, you're going to slip back into those patterns, right?

Right? But everyone you guys hear are capable of so much more. You got to be protective of it.