cover of episode Hypnotic Selling Secrets: How to Ethically Influence and Close More Sales

Hypnotic Selling Secrets: How to Ethically Influence and Close More Sales

2024/11/11
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The Marketing Secrets Show

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Darren Stevens
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Russell Brunson
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Russell Brunson: 本期节目探讨了如何运用催眠技巧提升销售额和影响力,分享了从学习催眠到将其应用于营销和销售的经验,以及八个核心原则,包括暗示、真理与普遍性陈述、失忆、超忆、年龄递进、时间扭曲、未来步调和肯定状态等。这些技巧能够帮助绕过受众的意识层面,直接作用于潜意识,从而提升说服力和转化率。 Darren Stevens: 分享了一套18个步骤的策略,详细阐述如何运用潜意识说服技巧提升销售转化率,强调了建立融洽关系、树立权威、展现相似性、承诺、互惠、锚定、打破固有观念、识别问题、提供解决方案、建立新的信念和身份认同、社会认同、未来步调、细分和声音运用、统一、增加价值等方面的重要性。他还强调了运用这些技巧需要真诚关爱受众,并真正相信所销售的产品。 Darren Stevens: 详细讲解了如何通过运用潜意识技巧,例如建立和谐关系、运用真理和普遍性陈述、建立权威、展现相似性、承诺、互惠、锚定、打破固有信念、识别问题、提供解决方案、建立新的信念和身份、社会证明、未来步调、细分和声音运用、以及团队合作等方法,来提升销售转化率。他强调了这些技巧需要发自内心的真诚关爱,并对所销售的产品充满信心。

Deep Dive

Chapters
Russell Brunson introduces the concept of using hypnosis in sales, sharing his journey of discovering and applying hypnotic techniques to boost sales.
  • Russell's initial skepticism and eventual adoption of hypnotic selling.
  • The book 'Unlimited Selling Power' as a key resource.
  • World record in sales using hypnotic techniques.

Shownotes Transcript

On this episode, I take you on a journey into the world of hypnotic selling and how you can use these techniques to boost your sales and influence online. Now we’re trying something new with this content, in which we reference the powerful lessons I learned from Darren Stephens, an expert hypnotist and public speaker, alongside strategies I’ve refined over the years from studying hypnosis and its impact on sales. In the future, we may even pivot to calling this the Selling Online Podcast, but hopefully you enjoy this new format!

For this episode, I wanted to deliver a unique experience, combining my eight hypnotic selling secrets with a special replay of Darren’s legendary presentation from the second Funnel Hacking LIVE event. I begin by sharing my journey of discovering how hypnosis principles can be ethically applied to marketing and sales, using subconscious persuasion to connect with and influence your audience effectively. I dive into concepts like using suggestions to bypass the conscious mind, creating vivid future outcomes through age progression, and the art of getting people into a “yes” state to improve your closing rates. Then we jump into Darren Stephen’s full presentation from FHL.

If you’re curious or skeptical about how these strategies work, this episode will provide a fascinating, practical breakdown that you can implement in your own sales processes.

Key Highlights:

- Hypnotic Suggestions: How to influence your audience’s subconscious mind through strategic language patterns.

- Age Progression Techniques: Creating vivid future scenarios to help prospects envision their success with your offer.

- Building Rapport and Authority: Insights from Darren Stephens on using truisms and universal statements for connection.

- The Yes State: How getting repeated affirmations from your audience primes them to say yes to your offer.

- Ethical Use of Hypnosis: Darren emphasizes the importance of using these tools from a place of genuine care and intent.

Whether you’re a seasoned marketer or just beginning to craft your sales presentations, these hypnotic techniques could be the missing link to transform your selling strategy. Tune in and learn how to harness the power of subconscious influence to skyrocket your sales!

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