cover of episode Codie Sanchez’ Strategies For Creating Business Growth

Codie Sanchez’ Strategies For Creating Business Growth

2024/7/15
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Codie Sanchez
通过多样化投资策略和创业精神，Codie Sanchez 成功积累了约 1770 万美元的财富，并成为小型企业和房地产投资领域的权威。
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Codie Sanchez: 我从传统的金融角色转变为在线影响者，教人们如何购买像自助洗衣店这样的企业。我的旅程始于创建新闻通讯，然后转向Instagram和YouTube等社交媒体平台，利用这些平台建立忠实的受众群体。我还将营销原则应用于投资产品，使用完美的网络研讨会公式向养老金推销产品。我的方法包括建立多渠道营销策略，通过电子邮件通讯和社交媒体平台与受众互动。我的目标是帮助人们实现财务自由，并通过拥有自己的企业来获得掌控感。我购买了26家企业，其中包括自助洗衣店、汽车美容店等。我发现，这些“入门级”企业易于理解和管理，并且可以产生稳定的现金流。我建议人们根据自身情况选择合适的企业，而不是盲目追求热门行业。 我的社交媒体策略是找到最优秀的人才，并将其视为投资。我将每个平台视为不同的人，并根据其特点制定不同的策略。我注重内容创作，并采用“讲述、展示、实践”的框架，以提高信任度。我发现，通过展示和实践，可以更好地向人们证明我的观点，并提高内容的传播效果。我反对传统的广告模式，认为未来的趋势是内容营销和订阅模式。 Russell Brunson: 我采访了Codie Sanchez，她是一位在商业收购和增长方面颇有成就的企业家。我们讨论了她从传统金融行业到互联网创业的转型，以及她如何利用社交媒体、新闻通讯等工具建立自己的品牌和影响力。我们还探讨了她的商业模式，以及她如何帮助人们购买和管理小型企业。Codie Sanchez的成功案例证明了几乎任何人都可以通过努力工作来拥有或经营一家企业。她强调了心理因素在商业活动中的重要性，并建议人们在创业过程中尝试不同的方法，找到适合自己的道路。Codie Sanchez的经验和策略对那些希望收购企业或扩展在线业务的人们具有重要的参考价值。

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Codie Sanchez, a powerhouse influencer and expert in the world of business acquisition & growth for the everyday entrepreneur. Codie went from her unique background in traditional finance roles to becoming a prominent online figure who teaches people how to buy businesses like laundromats. In this episode of the Marketing Secrets podcast, we dive deep into her journey, exploring how she is dominating Instagram and YouTube with her innovative marketing strategies.

We delve into the intricacies of her business model, discussing how Codie leverages her expertise to educate others on buying and managing small businesses. She shares her transition from a corporate environment to the entrepreneurial world, offering valuable insights into the mindset and tactics required to thrive in both arenas. This episode is packed with actionable advice, whether you're interested in acquiring businesses or scaling your online presence.

Key Highlights:

  • Transitioning from corporate finance to entrepreneurship: Codie’s journey and challenges.

  • Leveraging social media: Strategies Codie used to grow her presence on Instagram and YouTube.

  • The power of newsletters: How Codie started and scaled her newsletter to build a loyal audience.

  • Applying marketing principles to investment products: Codie’s innovative approach to pitching pensions using the Perfect Webinar formula.

  • Building a multi-channel marketing strategy: Insights into Codie's methods for growing her email newsletter and engaging her audience across platforms.

Hear Codie Sanchez’s remarkable experience and discover how you can apply these strategies to elevate your own business endeavors!

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