Chapters
Shownotes Transcript
The IKEA Business Network is now open for small businesses and entrepreneurs. Join for free today to get access to interior design services to help you make the most of your workspace, employee well-being benefits to help you and your people grow, and amazing discounts on travel, insurance, and IKEA purchases, deliveries, and more. Take your small business to the next level when you sign up for the IKEA Business Network for free today by searching IKEA Business Network.
Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show.
What's up, everybody? Good morning. Welcome back to the Marketing Secrets Podcast. I hope you guys are all doing great today. I'm actually in a car heading to the airport to go visit some people. And I'll talk about it today, but I'm excited for it. But I want to jump right now. We are having... Anyway, this is the last week's episode. I talked about the podcast and the changes that are happening. And so last week, I had my inner circle meeting, which was insane. If you guys don't know about my inner circle, these are these groups I run, the mastermind groups I run that are like
My favorite thing I do. So we've got two groups. One's called Atlas. So those are in Atlas. It's $250,000 a year. And they come out and I get a mastermind with them. And it's just, it's awesome. So this one was special for me because like normally I come into the Atlas meeting, like coming to serve, which I still do. But this time it was like, I had some things I was struggling with my business and trying to figure out. And so it was cool because I came in. Yes, obviously to serve, but also I was like in a spot where I was ready to receive. And man, I got so much...
so much out of that meeting. It was crazy. We had Mark Ford, who his pen name is Michael Masterson, so if you know that, but he's
um he's the the main growth strategist at agora he came into agora when they were like an eight million dollar a year business and took it to a multiple billion dollar a year business like he's insane he came and spoke for two hours to the group and it was like and he's getting older and it's just like it's like having your dad come and share all this wisdom with you and he's like tell these stories also like drop this bomb drop this bomb and it was like this is insane the stuff he's sharing and that was so good and the next day all went from like we started the morning to lunch but having lunch was done i was like
I asked him, like, has this been the most insane, like three hours of your life? Like everyone is like, anyway, and everyone's like, yes, this is crazy. So, and we met for two days with that group and it was just like, so good for me. And then the last half week, my inner circle group comes in. Um, so inner circle people pay, uh, $50,000 a year to be part of that.
And we met for two days and it was, it was anyway, insane. And this time was kind of cool. So the way the inner circle works is I run the main sessions in the main room with everybody. And then we break out into mastermind rooms. I've had facilitators who facilitate the breakout rooms. My facilitators are Atlas members. So it's kind of cool. People who, who have been with me for a long time,
Like James and Yada, James Ferrell and Yada Golden, who have been at Inner Circle forever. They facilitate one. Steve Larson facilitates one. Andy Grace facilitates one. Dave Lindemann. So we have Stephanie Dove Blake. These people who have been in my world for a long time all facilitate their groups, which is really cool because most of the time these guys are smarter than me. So it's kind of cool. So they run the groups. And then during the time, I pull out people. And so for the podcast, I was like, I'm going to pull out Inner Circle members who are doing really unique things and
So I recorded five podcast episodes last week, all of them like almost an hour long in duration, which is cool. And so those will start rolling out, I think next week or so.
So I'm really excited. A lot of fun stuff happening on the podcast. I'm actually right now flying out to go visit two people. One is Ryan Panetta, who if you guys follow him on social, he's killed on social and just someone who's really fascinating to me. So I'm flying out to his office just literally for a few hours. He's in Vegas, and so I'm going to go out there. I think I'm going to be on his podcast. I'm going to record him for you guys on our podcast. But he's crushing the social game in a way that's – anyway, it's really fun watching him.
I'm trying to figure out how he's doing it. I feel like our social team is, in the last 90 days, has really stepped up. It's been really fun. I think we're really getting our stride. There's still gaps. I'm like, I can't quite figure out how in the world do the people who are the best in the world in the social game, how are they actually doing it? And so I called him up. I was like, hey, man, can I just come see your process? He's like, what do you mean? I'm like, I just want to spy on you. I just want to watch you do your thing for a little bit. And luckily he said yes.
So we spent the day with him today. I'm just trying to understand how he's doing stuff, which will be really cool. And from there, flying out to go see Andy Elliott. Follow him. Andy's someone who's blown up the last couple years. And we're excited to meet him for a lot of reasons. But one of his business, like, is over nine figures a year, which is crazy. And he doesn't run any ads or send any emails, right? Yeah.
Like my business does a lot of money, but most of it goes back to Zuckerberg. Like, how are you doing what you're doing? So I'm gonna go check out his whole system and his process, see what he's doing. Uh, and then from there, I'm excited. Cause, um, hopefully, hopefully I'm going to interview him for the podcast as well. So, um,
Anyway, that's what's happening over here for the next day or so. And yeah, our next two days. So I'm excited hitting those and coming back. But yeah, so a couple of quick lessons for you guys. Number one is plug in the mastermind groups because you get insane amount of value from other people's experiences and stuff they're doing. Number two, though, is like find the people who are really doing what you're like, like the pieces of the game that you understand that they don't or vice versa. Yeah.
like go out there, pay them for a day consulting or whatever it is, or trade consulting, you know, stuff like that. And so, cause you can go to these people in the shortcut. You know, I mean, I, you know, my team has gone through every social media course in the world. They, they are social media people, but it's like, if I can go out and see someone doing action, like how much more valuable is that? You know? So anyway, so that's happening. And then, yeah, I think what else would be fun to share with you guys? I'm thinking about with the new podcast, because I got to record two hourly episodes a week right now, which is a lot. It's kind of intense. I want to do more like,
Q&A with you guys. It's kind of a process where I can have you submit videos to me asking questions that I can go through and answer those. So hopefully I'll have something like that figured out very, very soon. It'll be fun to do more Q&A stuff with you guys and just answer the exact things that you want as opposed to me just trying to always think through everything, right?
Oh, here's another fun update. I just told this to all of the people who, if you remember last year, I talked about how I'm building this huge library, right? The museum. I've been collecting all these old first edition books and manuscripts and stuff. And so I wanted to build a library, but also an event center and stuff like that. So we've spent the last like three or four years working on, anyway, it's been like this never ending project.
and uh we were about to in fact we even um we basically sold seat license people spend a million dollars to come and they can get a seat license in this library and they can run an event out of it and a bunch of stuff like that and so we sold a bunch of those last uh summer back actually about a year ago right now which was really cool and so uh and then in i think june of last year we did a big uh groundbreaking ceremony everyone who flew out and they like you know did the groundbreaking in the ground it was amazing while we're doing the the groundbreaking ceremony um
We had sent, you know, the team that's building it. They went back to go re-quote everything because initial quotes for the land they did while we were in during COVID. And they're like, oh, COVID prices are way expensive. When we actually build it, it'll be cheaper. So I'm like, cool, go re-quote it. We'll start building this building. So I re-got their quotes back and the quotes came back and the price actually got up by $5 million. I was like, what? Like, how did it go up by $5 million? It was already overinflated when you quoted the first time. It was supposed to go down by $5 million. Yeah.
And so I got all discouraged. I'm like, I can't actually build this. But when there's a will, there's a way. Right? What does Paul Hill say? Every time there's a seed of adversity, there's a seed of greater... I don't know the quote, but it's like basically every time something bad happens, that's the seed for something greater to happen. And so I was like, oh, there's a solution to this. I got to think through it. So I started thinking and trying to figure out what's the solution? How are we going to do it? And so we started looking at all these places and found different cool buildings and thing after thing. And it's just... I was like, how do we... Anyway...
The problem is building something new right now is so expensive. So what's up, everybody? Really quick, I want to jump in because I am excited for our next sponsor of the show. The next sponsor is Mint Mobile. I found out about Mint originally when Ryan Reynolds bought the company. And Ryan's not only one of the greatest actors of all time, he's one of the best marketers I've ever seen. If you've watched Mint Mobile,
the funny viral ads he's created something that all of us marketers should be studying and watching and I remember watching the ads from Mint Mobile and they were amazing number one and number two when I started seeing what they were doing I got really excited and so I'm pumped to have them as a sponsor for the show and what I didn't realize until I got my own Mint Mobile account was that typically with most cell phone companies as you probably know you gotta pay anywhere from 70, 80, 100 dollars a month or more for premium wireless service and the reason for that is because
is because you got to deal with TV commercials. And then on top of that, and you got the retail stores and the salespeople. And like, there's all these costs along the way. And what Mint Mobile does is they sell their wireless services online, cutting out the costs of all of these retail stores and salespeople, saving you a ton of money. So instead of paying $50, $70, $100 a month, you only pay $15 per month
as part of this premium phone plan. And so because I decided to check it out on my phone, and so far I love it, they've been really, really good. Since I've been loving it so much, I was pumped when they asked if we could partner up. I'd help people who are listening to this episode of the podcast actually save money, and they said yes. So here is a special offer we created for you guys. You can now save a ton of money by switching to Mint Mobile for just $15 a month.
Literally, you can say goodbye to all of your overpriced wireless plans, get high-speed data and unlimited talk and text on the nation's largest 5G network without having to change your phone number or your existing contacts. So to get this new customer offer and get your new three-month unlimited wireless plan for just $15 a month, all you got to do is go to mintmobile.com slash funnels. That's M-I-N-T-M-O-B-I-L-E dot com slash F-U-N-N-E-L-S. Cut your wireless bill to just $15 a month and get premium phone service at mintmobile.com slash funnels.
As a business-to-business marketer, your needs are unique. B2B buying cycles are long and your customers face incredibly complex decisions. Isn't it time you had a marketing platform built specifically for you? LinkedIn Ads empowers marketers with solutions for you and your customers. LinkedIn Ads allows you to build the right relationships, drive results, and reach your customers in a respectful environment. You have direct access to and the ability to build relationships with your customers.
with decision makers, a billion members, 180 million senior level executives, and 10 million C-level executives. You'll be able to drive results with targeting and measurement tools, but specifically for B2B. In technology, LinkedIn generated two to five times higher return on ad spend than other social media platforms.
You'll work with partners who respect the B2B world that you operate in. 79% of B2B content marketers said that LinkedIn produces the best results for paid media. Here at ClickFunnels, we also use LinkedIn ads to get more of our high-end dream customers we can't target anywhere else online. Make B2B marketing everything it can be and get $100 credit on your next campaign. All you got to do is go to linkedin.com slash clicks, C-L-I-C-K-S, to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply.
Anyway, very long story short, we end up finding there's this movie theater. And it's not like an old movie theater. It's less than 10 years old, but it's kind of in a weird spot, so it went out of business. It's been out of business. It's the Edwards Theater. There are 12 movie theaters inside of it. It's like 20 minutes from the Boise Airport. And it was for lease right now, but we called them, like, would you guys be willing to sell this? They're like, yeah. And so we went through it. It's insane. The building we were going to build is about 20,000 square feet. This one's 60,000 square feet, just the ground floor, not counting the rest of it. And anyway...
to build that building today would cost 40 plus million dollars and so to buy it was actually way cheaper than what we're trying to build before but there's a lot of rehab i mean it's movie theaters and when they sold this movie you know when they went out of business they took all the movie seats and shopped you pulled them out so it's like there's a lot of rehab we got to fix it up but it's insane it's the coolest thing i've ever seen there's a huge open um lobby like you guys know where i have these big atlas statues i'm working on like
Anyway, it's like my dream. It's the most beautiful thing in the world. So I put an offer in to buy the building. And I was excited about that. And then the guy who owns the building messaged back and was like, can you explain to me what you do for a living? Because...
He's like, why are you buying a movie theater from me? So I explain what we do. And then he came back and he got all excited. He's like, what if instead of selling you the building, what if we create a new business? I give you the building. You put in the money to rehab it. And then you can rent the building back from this new company. That way I'll make way more money on my investment doing that than just selling it to you. I'm like, are you kidding me? I want to get this building for free. I say free, but I'm still looking at $10 to $15 million in rehab to get spotwards. The vision will be complete.
But it shortcuts me $5 million. Instead of the cost going up by $5 million, the cost went, you know, the building's way bigger. Plus, I'm getting the building donated. Anyway, it's insane. So she'll work out the details. But how exciting is that? So I'm hoping to get this thing finalized. And we're going to spend a year rehabbing. By this time next year, we'll be running events out of our movie theater, which would be insane. It is the coolest thing in the world. So that's happening. That's a big, fun, crazy thing that we'll all be involved with.
I have an idea for an offer. I'm curious what you guys think about this. Maybe we'll have a whole podcast episode specifically talking about this. This is the deal. I was interviewing Richmond Denton, who's so cool. He's in your circle. He makes me laugh because he's like,
he lives in Australia and he flies all the way to Boise for these meetings. Last year, he flew to a meeting where basically coming to Boise, it's called Decade in a Day. It's a one-day event and you get to spend 15 minutes with me and he told me, he's like, I'm stuck at $3 million a year. I can't get past that. So he flew from Australia to Boise for 15 minutes and I was like, I felt kind of guilty. I'm like, oh my gosh, like,
But yeah, he did it and we spent 15 minutes with it. And then I asked him actually, I was like, how, you know, how does the Gonsen set? And he was like, he's like literally at 15 minutes changed everything. He's like, he's like, we ended up breaking formula this year. And I was just like the last little quarter or whatever. And he's like, this year we should do like twice that because it's just like the new trajectories on. I'm like, that is so cool. So anyway, anyway, so I pulled Richmond out cause he's doing these, he's doing these one-on-one challenges and,
And I wanted to figure out what he's doing. It's crazy. So imagine doing, you know, like a lot of people who try to do challenges, like the problem is like, how do you get 10 people or a hundred people or a thousand people show up? Right. So, um, he started doing these challenges that are one-on-one. He's had over 200 clients do these, or you basically come in and you do a five day challenge, but it's one-on-one. So it's almost like a consulting call with somebody. There's five, five sessions and the end of it, then you pitch your thing. Um, and, uh, he's shown the results like
The average person, they do 10 one-on-one challenges that close three people. And that's like three people from $3,000 to $15,000. It says that the best people are closing seven out of 10. And then the worst person only closed one out of 10. So the worst is like they got one. But it was like this model. And the whole thing we were talking about was like this is a model for beginners. And then as we're going through it, I was like, oh my gosh, what if I did something like that? What if I did a one-on-one challenge with somebody?
And I was like, what's the thing that I'm the best in the world at? There's a lot of things that I do. But I was like, there's one thing that I'm the best in the world at is webinars, right? I was like, what if I did a five-day challenge, one-on-one with somebody, where they pay $100,000, but they get me for five hours to help them write the webinar pitch? I was like, by the end of five hours, we could create a webinar. They could go out there and they could take it into the world and they could launch, you
They could launch and like, again, I think about this thing, ClickFunnels webinar. I wrote that webinar 10 years ago. I've done the webinar a couple hundred times. It is, you know, it was the foundation for ClickFunnels, which has done over a billion dollars now in sales, but it wasn't, you know, but, but it wasn't all a hundred percent directly to, to the webinar, but a lot of, I would say probably the cash collected from the webinar, I would say it was close to, I don't know, probably close to a hundred million.
or maybe more anyway i don't know if i can like find out what those numbers actually are but anyway i digress um it was the thing that launched the movement right it was one webinar and like every business that we go and now we create one webinar that like crushes the whole thing and so so my thought is like okay what's like if i help someone at a webinar what's that worth them right like worst case scenario if they're at a really good webinar like that should be a million dollars a year to their business right um what would somebody spend to make an extra million dollars a year and i was like well i think
Well, I think a hundred grand to have somebody write a, you know, basically write a webinar with you, you know, the values, you know, if you make 10 X that, like that's an insane value. Right. So I'm like, if they had a grand, it's been five days, you know, five, one hour calls with them of their own personal challenge. We, we script out the webinar and they go take it and they can run with it. Right. I was like, how crazy that would be. And then, well, yeah, that's kind of the initial thought. I was like, how cool would that be? Like, and again, I think a good webinar should do at least a million dollars a year. Right.
I think for most people, if you have a webinar that's converting, you can buy ads. That's something you can now scale. Most people I know in our world who've gotten over $10 million a year have some kind of mechanism that sets up a webinar. It's funny because people are like, what's better, challenges or webinars? Challenges are great, but the way the challenge makes money is you do this whole challenge and then there's one session that is a webinar that actually closes all the sales. We don't have three-day live events. Three-day live events are amazing, but
you know, there's one session in the middle where you actually perform the webinar that makes all the money to sell. So like, it doesn't matter what model you're using, like the 90 minute pitch, you have to have perfected for all of them to work, right?
let's say you have a challenge that's doing, you know, let's do it six figures a year, maybe even seven figures a year. Uh, but your pitch is like, you know, it's, it's okay. If you just perfect that pitch, that takes a challenge from seven figures a year to eight figures a year, just by fixing the, like mastering the webinar pitch, right? Simulate three, if you're doing a virtual event, you're doing six figures a month, doing these virtual events, you get the webinar pitch fixed. It goes from six figures a month to seven figures. Like it's like, it's the piece that I can affect the,
that I can help somebody with that has the biggest effect and makes them the most amount of money by far. And so it's like, would someone pay $100,000 for five, for a one-on-one challenge with me, just me and you, five days, and we're in five days, we go through it, and it doesn't have to be five days back-to-back. It could be like, you know, one a week for five weeks, whatever it is, but just giving you all the pieces where it's like you craft ideas
The perfect new opportunity. You craft the slides, the offer, the presentation, the everything. And by the time you set it up, now you have this thing you can go out there and you can use to leverage. So that was my thought. I think I'm going to do a couple of those. So if that's something you might be interested in, let me know. And maybe I'll go deeper next podcast walking you through the model. But that's what it would be. It's basically a challenge, five one-on-one calls with me, $100,000 up front. And then when it's done, you have this thing that you can use forever. So if that would be interesting to you,
or you can see value that like, let me know. I don't even know how to let me know. Um, I would say, yeah, just go to, go to Instagram and message me. Hopefully I'll see it or, I don't know, or call my offices or something. Maybe if I do the next episode, I'll give you as a way to contact. I don't even know how to, how to contact me, but if that'd be of any interest to you, like, let me know. Cause I think that there's, I get to be powerful.
It'd be fun. It'd be so much fun. Anyway, so I'm thinking through that. But anyway, so there you go. There's some fun ideas coming out of Wrestle10 today. Hopefully one or two or three of these things gave you some ideas. And if not, there's a live update of what's happening in Wrestle's world right now. So yeah.
Anyway, I'll let you guys know, if I do a couple of these and I crush it with $100,000 one-on-one challenges, then all you guys can start replicating it in your business as well. I think it's a fun way. Especially if you let the rest of your audience follow along and listen in. How cool would that be? We're going to sell tickets so someone can pay to watch you consult something. They can just model it for theirs. Anyway, it'll be fun. Alright, I'm at the airport. Hope you guys have a great day. I'm excited for the next 48 hours of my life. It's going to be
chaos of flying to different cities, meeting with two insanely cool people, recording a ton of podcasts, and then flying back home. So that's what's happening. All right. With that said, I appreciate you all, and we'll talk to you guys all soon. Bye, everybody.
All you got to do is look at the show notes or the episode description to get a link for how you can upgrade to premium.
him.
