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The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions

2024/8/20

The Knowledge Project with Shane Parrish

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The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions

The Knowledge Project with Shane Parrish

Chapters

Intro

What is Positioning?

Why is Positioning Crucial?

B2B vs. B2C Positioning: What's the Difference?

A Failed Repositioning: What Went Wrong?

How to Pinpoint Customer Pain Points?

Crafting Effective Product Positioning on Sales Pages

The Impact of Technology on Positioning

Evaluating Your Product's Positioning: How to Do It?

Who Should Be Responsible for Positioning in a Company?

The Power of Storytelling in Marketing

Should Companies Have a Market Point of View?

Navigating Gatekeepers in B2B Marketing

Common Mistakes in Positioning

What Schools Misunderstand About Marketing

Insights into B2B Decision-Making

Reflections on Success

Shownotes Transcript

The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions 01:15:05 Share

The Knowledge Project with Shane Parrish

Chapters

Intro

What is Positioning?

Why is Positioning Crucial?

B2B vs. B2C Positioning: What's the Difference?

A Failed Repositioning: What Went Wrong?

How to Pinpoint Customer Pain Points?

Crafting Effective Product Positioning on Sales Pages

The Impact of Technology on Positioning

Evaluating Your Product's Positioning: How to Do It?

Who Should Be Responsible for Positioning in a Company?

The Power of Storytelling in Marketing

Should Companies Have a Market Point of View?

Navigating Gatekeepers in B2B Marketing

Common Mistakes in Positioning

What Schools Misunderstand About Marketing

Insights into B2B Decision-Making

Reflections on Success

Shownotes Transcript

The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions