While the 2024 Paris Olympics are over for some athletes, many competitors are still seeking to capitalize on their fame back on their college campuses. Thanks to the NCAA's 2021 rule changes for Name, Image and Likeness, college athletes are now able to leverage their stardom to maximize their earning potential. Today on the show, we talk to University of Michigan men's gymnastics star and Olympic medalist Frederick Richard about how he's playing the business game for the long term. **Related episodes:**Why the Olympics cost so much (Apple) / Spotify))You can't spell Olympics without IP (Apple) / Spotify))The monetization of college sports (Apple) / Spotify))*For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org).Music by Drop Electric). Find us: TikTok), Instagram), Facebook), Newsletter). *Learn more about sponsor message choices: podcastchoices.com/adchoices)NPR Privacy Policy)
