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cover of episode Mastering the Principles of Influence with Dr. Robert Cialdini

Mastering the Principles of Influence with Dr. Robert Cialdini

2024/10/25
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The Home Service Expert Podcast

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Dr. Cialdini explains his journey into studying influence, driven by his susceptibility to persuasive techniques. He emphasizes the importance of understanding these techniques for self-defense and ethical application in various fields.
  • Dr. Cialdini's lifelong study of influence began with his personal experiences of being easily persuaded.
  • He highlights the importance of ethical application of influence principles.
  • The focus is on changing actions rather than just attitudes.

Shownotes Transcript

Dr. Robert Cialdini is the Founder of Cialdini Institute and the President of Influence at Work. Recognized as the “Godfather of influence,” he is known for his cutting edge scientific research and ethical business and policy applications. Dr. Cialdini is also the New York Times Bestselling Author of “Influence” and “Pre-suasion.” In this episode, we talked about principles of influence, ethical persuasion, personal development...