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The UK business lending marketplace is a large, complex beast. FinTech company Sprive knows how to separate from the giants by helping UK homeowners become mortgage-free, faster.

With mortgage rates just making the biggest jump this century, Jinesh Vohra decided to pay off his own mortgage, which inspired him to build a smart product to help other homeowners do the same. Prior to starting his entrepreneurial journey with Sprive, he worked at Goldman Sachs for 14 years.

Jinesh joined host Shameer Sachdev to share his journey of building and launching a sticky FinTech product and the strategies they use to build credibility and drive growth.

They cover:

👉 Building a waitlist organically

👉 Driving traffic with organic PR

👉 Using influencers to create launch buzz

👉 Being authentic as a fintech founder

👉 Creating a sticky product people love

👉 Finding ways to monetize your free app

👉 Rolling out new features based on customer feedback

👉 Building credibility around your product

If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.

Subscribe here:

👉 www.thefmlpodcast.com

👉 email: hello@growthgorilla.co.uk

👉 https://thefmlpodcast.buzzsprout.com

And connect with Jinesh here:

👉 LinkedIn: https://www.linkedin.com/in/jinesh-vohra/
👉 Twitter: @JineshVohra

About the show

In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode.

On behalf of the team here at Growth Gorilla, thanks for listening!

How to Drive Growth Organically, with Jinesh Vohra, CEO at Sprive 43:21 Share

The Fintech Marketers and Leaders Podcast

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How to Drive Growth Organically, with Jinesh Vohra, CEO at Sprive