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Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast.

With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent.

At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersection between brand and performance.

Monzo is an app-based bank with over 8 million UK customers across personal and business banking on a mission to make money work for everyone.

Here’s what you’ll learn about:

Customer feedback and campaign experimentation
Effectively repurposing content
Monzo’s approach to creating vertical video content
Working with different media types
Building up a testing behaviour
TikTok ad creative
KPIs and assessing the effectiveness of your campaigns

💡Tierney says:

“To create strong campaigns, you have to be a superfan of content, engage with it and keep your finger on the pulse.”

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👉 Email: hello@growthgorilla.co.uk

And connect with Tierney here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Experimentation: A Playbook for High-Performing Fintech Campaigns, with Tierney Cowap, Growth Campaigns Manager at Monzo 46:35 Share

The Fintech Marketers and Leaders Podcast

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Experimentation: A Playbook for High-Performing Fintech Campaigns, with Tierney Cowap, Growth Campaigns Manager at Monzo