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One platform has captured the attention of brands worldwide: TikTok. With its explosive growth and unparalleled reach, TikTok presents a unique opportunity for fintechs to connect with their target audience in an engaging way like never before.

In our latest episode of The FML Podcast, we had the privilege of sitting down with Oscar Mackenzie, Head of Marketing at Shares, to delve into his decade-long experience in building meaningful brands at scale and explore his secrets to unlocking the full potential of TikTok.

Oscar Mackenzie is no stranger to the world of marketing. Having crafted campaigns and content for renowned names like Red Bull, The North Face, Juventus FC, Lego, and Jeep during his agency tenure, Oscar brings a wealth of knowledge and expertise to the table. In 2021, he ventured into the fintech industry, taking the helm of the marketing team at Shares—a fast-growing fintech company making waves in the UK and expanding into Europe.

At Shares, Oscar has spearheaded the development of a community-based approach to investing, which has gained remarkable traction on social media platforms. With over 30k followers on TikTok and an impressive 1 million organic views, Oscar and his team have not only cracked the TikTok code but also mastered the art of building a brand for the future.

Join Shameer and Oscar as they discuss:

Building meaningful brands at scale
Cracking the TikTok code
Long term vs short-term brand building
Empowering users to invest
Creating genuinely valuable content for social media
Avoiding trend hopping on social media
The importance of community
Connecting with Gen Z audiences
Cutting through the noise, globally
Providing business value
Creating native content

And much more.

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

Building a Future-Proof Brand with Oscar Mackenzie, Head Of Marketing at Shares 36:24 Share

The Fintech Marketers and Leaders Podcast

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Building a Future-Proof Brand with Oscar Mackenzie, Head Of Marketing at Shares