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If you have a social media account then it’s more than likely you’ve heard about Monzo. Famous not only for their growth journey and innovative product but more so their ability to build community and speak to their customers in a real and honest way.

Since 2018 Richard Cook has been working at Monzo to help build their social media brand as a force for growth. Armed with over 35,000 tweets in his pocket personally, his fascination for all things social media has helped Richard to create one of the most influential, and celebrated, social media accounts out there today.

Host Shameer Sachdev sat down with Richard to explore his years of insights into social media, how fintechs can use social as a catalyst for growth and why social is often the black sheep of many channel mixes.

But that’s not all, they also cover:

👉 The golden truth of content on social

👉Testing on new platforms

👉Building a community as a force for growth

👉Translating tone of voice over different platforms

👉Building an infamous social brand

👉The importance of authenticity

👉Using TikTok for organic reach

And much, much more.

If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.

Subscribe here:

👉 Website: www.thefmlpodcast.com

👉 Email: hello@growthgorilla.co.uk

And connect with Richard here:

👉 Twitter: @cookywook

About the show

In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode.

On behalf of the team here at Growth Gorilla, thanks for listening!

Behind Monzo's Social Media Fame with Richard Cook, Social Media Manager at Monzo 42:28 Share

The Fintech Marketers and Leaders Podcast

Shownotes Transcript

Behind Monzo's Social Media Fame with Richard Cook, Social Media Manager at Monzo