Mike catches up with PostPilot’s Drew Sanocki to talk about spotting opportunities in business, the bullishness of SaaS, and the efficacy of real mail in today’s environment.

Ever since I attended eCommerceFuel Live five or six years ago, I’ve always admired Drew Sanocki for his knowledge and experience in the business.

Drew is the founder and executive chairman of PostPilot, a service that aims to help businesses grow through direct mail by creating personalized postcard campaigns.

In this episode, Drew and I discuss some of the milestones in our ecommerce journey, the gold mine that is SaaS, and how direct mail is the way to go these days.

Audio Timestamps:

Intro - 0:00
Mike and Dave’s New Business - 1:08
How Mike met Drew - 4:05
Mike’s approach to buying an ecommerce business - 6:08
Drew’s thoughts on the current business landscape - 12:40
Seeing an opportunity and grabbing it - 15:41
Advantages of venturing into SaaS - 19:24
Growing a SaaS company - 24:12
Advantages of email - 32:06
PostPilot’s Godfather Offer - 37:02

Drew, thank you for joining me again on the podcast. I look forward to seeing you in person soon. If you guys need help with marketing for your business, Drew has got an awesome treat for you: click here for PostPilot’s Godfather offer.

As always, leave us a review over on iTunes if you enjoyed this episode. Happy selling and we’ll see you in the next one!

E434: Using Post Cards to Touch Base with Customers in a Touchless World 41:17 Share

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E434: Using Post Cards to Touch Base with Customers in a Touchless World