Ana Maria Raynes is an entrepreneur, digital marketing expert, and CEO and Founder of Simplified Impact, a growth marketing agency for B2B companies. She was a co-founder of the Internet fashion startup Smart Is Cool, where she was responsible for social media. While working at Smart Is Cool, she was featured in Glamour Magazine. Ana Maria worked for agencies in New York and Boston areas where she has led digital marketing campaigns for clients such as HSN, Wendy Williams, Football Legend Carl Banks, iHip for Snooki, Eastbay, Aer Lingus, and SkyMall.