In this episode, the DAS crew discussed using AI for research and development (R&D) within organizations.
They covered defining R&D broadly, beyond just tech, to include things like consumer packaged goods. AI can help with market research, ideation, product design, and more.
Key points included:
Using AI for rapid competitive analysis and identifying market gaps. Can quickly scrape competitor websites and data.
Training customized AI models on internal data to safeguard IP and avoid public API limitations.
Leveraging generative AI for creative ideation - design, branding, messaging, etc.
Automating rote R&D tasks so staff can focus on innovation and strategy.
Fostering internal communities of curiosity and change agents. AI hackathons and regular sharing of AI advancements.
Getting quick wins with AI to build internal momentum. Start small and show value.
Using AI to gather external suggestions from customers and partners.
Overall, the episode emphasized starting to use AI in small ways within R&D for tangible benefits. Key is building staff capabilities and an innovation culture vs just deploying technology.
