There’s a lot more to a retail transaction – whether online or in-store – than there used to be. Information (data) about you and your shopping habits is collected just about every time you make a purchase. How is it used? How will it affect the future of retailing?

Jonathan Reeve is GM APAC for Eagle Eye, a software as a service personalised digital loyalty and promotions platform. Clients include Loblaw, Sainsbury’s, Tesco, the Warehouse Group and Woolworths. Jonathan has worked with global retailers across three continents and is the author of Retail’s Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions.

Neil Ridgway is the Chief Brand and Marketing Officer at Rip Curl International and part of the global senior leadership team reporting directly to Group CEO. He oversees all global eCommerce, advertising and marketing online and offline, content across all channels, Rip Curl Retail look and feel, wholesale sell-in, pro surf and snow team sponsorship and events. Prior to working with Rip Curl, Neil was a magazine publisher, editor and journalist.

They join our host, Professor Alan Duffy of The Royal Institution of Australia to discuss this key issue.

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The science behind retail transactions