Emily Freeman (@editingemily) and Forrest Brazeal (@forrestbrazeal), co-founders of Freeman and Forrest talk about the intersection of technical products and marketing and the evolution of marketing to reach an increasingly technical audience including the rise of influence marketing.

SHOW: 863

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SHOW TRANSCRIPT: The Cloudcast #863 Transcript

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SHOW NOTES:

Freeman and Forrest (homepage)
DevOps for Dummies (book)
97 Things every Cloud Engineer should know (book)
Forrest Brazeal (homepage)
Developing Multi-Cloud Skills (Eps.602 Cloudcast)

Topic 1 - Welcome to the show.

Topic 2 - Where does the line between technical and marketing stop and start

Topic 3 - Is there a new blueprint being created for how to have conversations about new technologies, or helping people find useful information? [new media | influencers]

Topic 4 - Give us a sense of how crowded the markets are today, and why it’s so important to be able to communicate about the value/impact of the technologies.

Topic 5 - Let’s talk about how projects get paid for - priorities, awareness, etc.

Topic 6 - What does good and bad look like these days?

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Influence Marketing in Emerging Tech