Uganda Wants to Make It Big in China's Booming Coffee Market
42:38 Share

Uganda, like many African countries, suffers from an enormous trade deficit with China. Last year, according to UN figures, Uganda exported just $40 million worth of goods to China but imported more than $1.3 billion in return. The government in Kampala knows this is not sustainable in the long run and is now taking measures to address the problem by leveraging one of its most valuable exports: coffee.

Uganda is looking to China to help quintuple the volume of coffee exports over the next five years. While that may sound ambitious, it may actually be achievable thanks to the surging demand for coffee in China's largest and wealthiest cities.

Dr. Emmanuel Iyamulemye, managing director of the Uganda Coffee Development Authority, and Frandan Tumukunde, a farmer and coffee marketing expert with extensive experience in China, are part of the team that's leading the effort to break into the Chinese market. Both join Eric & Cobus from Kampala to discuss how it's going so far and what kind of challenges they're up against.

JOIN THE DISCUSSION:

Read Frandan Tumkunde's article: Can Ugandan Coffee Be the Next “Coffee Success” Story in China?: https://bit.ly/3uPb4CM

CAP on Facebook: www.facebook.com/ChinaAfricaProject)

Twitter: @eolander) | @stadenesque)

SUBSCRIBE TO THE CHINA AFRICA PROJECT

Your subscription supports independent journalism. Subscribers get the following:

1. The world's only curated China-Africa News Feed with thousands of articles archive

2. Exclusive analysis of the day's top stories about China in Africa and the Global South

3. A copy of the popular China-Africa Daily Brief newsletter delivered to your inbox by 6am Washington time M-F

Try it free for 30-days and see if you like it. Subscriptions start at just $7 a month for students and teachers and $15 a month for everyone else. Subscribe here: www.chinaafricaproject.com/subscribe)

See Privacy Policy at https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info).