Margot Edelman stops by The Business Brew to discuss corporate communications as well as the Edelman Trust Barometer (see https://www.edelman.com/sites/g/files/aatuss191/files/2021-01/2021-edelman-trust-barometer.pdf). Edelman is an award-winning global public relations consultancy firm. Key findings from the 2021 Trust Barometer are as follows:

- Trust in business increased in 17 of 27 countries
- Trust is technology declined a substantial amount
- People turned to their employer for facts/trust
- There was a fairly substantial reduction in trust in China
- Social leaders are not trusted to do what is "right"

We hope you find this conversation educational and entertaining.

Margot Edelman is the General Manger of Edelman’s Bay Area Hub, where she leads a team of skilled practitioners and innovators in Edelman’s San Francisco and Sacramento offices as they deliver industry-leading communications strategies that build brand trust and visibility. Her clients range from private equity and venture capital firms to technology companies and well-known individuals.
Before becoming General Manager, Margot led the Bay Area Tech team, advising executives and business leaders in Silicon Valley. Prior to moving to California, Margot led the firm’s Research and Insights group in New York. Margot is a regular contributor to Edelman’s Annual Trust Barometer and host of the monthly “Meet the Press” series for Edelman, which features speakers from the FT, Bloomberg, NYT, and other top-tier media outlets.
Margot is a graduate of Harvard Business School and Harvard University.

This episode is brought to you by Koyfin, one of the fastest-growing platforms for financial data and analytics to research stocks and understand market trends. Check out Koyfin.com to see what a Bloomberg-lite, with tons of high-quality fundamental data and a powerful graph engine looks like.

Album art photo taken by Mike Ando. Please see https://www.mikeando.com/

Thank you to Mathew Passy for the podcast production. You can find Mathew at @MathewPassy on Twitter or at thepodcastconsultant.com

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The Business Brew

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Margot Edelman - Trust This!